When marketing people start talking about mobile these days, and they’re doing it a lot, they usually default to tactics – mobile ads, SMS, throw in some near field communications and we’re on the mobile track. photo credit: Drriss via ...

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Ed Yourdon via Flickr The mobile marketing category is this year’s red-hot topic. Of course, for some businesses mobile and text messages (SMS) are synonymous – and not always in a good way.   Anyone that has received a spam ...

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You know mobile is the hottest marketing tactic going right now. Maybe you don’t feel it yet, maybe you’re not sure if it’s really time to get on board or not. Join me for a free web panel discussion – ...

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