ezines Archives - Duct Tape Marketing
Find a Consultant Become a Consultant

Tag Archives for " ezines "

8 Pay Per Click in Email Newsletters

The folks over at Carson Systems, Drop Send and Vitamin, have dreamed up another interesting offering. The service is called Amigo and it matches newsletter publishers up with people that have something they want to advertise. The advertiser picks categories, sets a per click price and total budget and then waits for their ad to run in relevant email newsletters.

As with most everything I have seen from Carson Systems the interface is well designed and the platform is very intuitive and easy to use. The proof though is in the results. I’m running a test campaign see how it performs. Could be another way to reach people who still prefer to read text email newsletters and another way for text email newsletter publishers to get some ad revenue.

3 Is Single Opt-in a Form of Spam?

I had my eyes opened recently to an email marketing point that I was having trouble determining an answer to.

Should you require double opt-in or verification of an email address when someone subscribes to an online newsletter or offer? One side of me fought this idea with the thinking that it just adds another hoop for someone to jump through.

After a conversation with AWeber’s CEO Tom Kulzer, (my list and autoresponder service provider) I’ve become a firm believer in the necessity for double opt-in.

The argument that turned my head was the fact that when you don’t require verification, a person can fill any name and email in and then, when you unknowingly mail that address, guess who the spammer is – you!

Tom tells me that on all their various lists the name [email protected] shows up about 80 times an hour.

I think double opt-in is a much more professional approach for the small business to take as well. After all, it’s what the big guys do. With Aweber setting double opt-in up is like flipping a switch.

    Some other tips:

  • Don’t put the link to your download in your redirect page, it allows them to grab what they are after without verifying or giving your an accurate address.
  • Put verification instructions on your redirect page with the verification subject line to look for and ask them to white list your email address.

Bottom line, with double opt-in your subscriber lists will be much more responsive, you won’t be sending (even though innocently) spam and your subscribers will thank you for making the world a better place to live.

1 Guide to CSS support in email systems

If you are sending HTML emails in your marketing campaigns (and there’s lots to support that you should) you have probably come across some serious design issues when it comes to using CSS styling. I ran across a very comprehensive article over at Campaign Monitor that outlines what CSS elements, selectors and properties are and are not supported by the various email client environments such as Outlook and Yahoo.