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3 Integration is the New Killer App

chainAll around us companies are innovating. New web-based applications are cropping up faster than you can count. These applications, when used as a stand alone, can make life much easier.

However, the real power of an elegantly thought out application comes when two or more application providers find ways through APIs to get their applications to work in tandem.

This is classic multiplication at work here. When one app with a fan base can start working seamlessly with another app with a fan base, all the fans win and the organizations grow exponentially through cross pollination and an enhanced feature set.

This kind of thinking is something that needs to be baked in at the strategic layer of every business – online or off.

Below are 7 examples of web apps that multiply in value when you understand how to use them together.

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