The use of the word evil in the title here is in reference to this week’s Duct Tape Marketing Podcast guest Gaping Void cartoonist Hugh MacLeod’s new release Evil Plans To me the book doesn’t really reference anything that evil. It’s more like Brain in Pinky and the Brain, without all the failed attempts at world domination.
“Everybody needs an EVIL PLAN. Everybody needs that crazy, out-there idea that allows them to ACTUALLY start doing something they love, doing something that matters. Everybody needs an EVIL PLAN that gets them the hell out of the Rat Race, away from lousy bosses, away from boring, dead-end jobs that they hate. Life is short.”
Making a big plan for your life and your business is what Evil Plans is about and it starts with the mindset that you are capable of breaking free from what holds you back. MacLeod’s illustration are brutally honest, sometime offensive and always right on target. He seems to have a knack for turning some of the little things that people live with everyday into a punch in the head.
MacLeod is a brilliant artist who has turned his work, largely through social media efforts, into a brand that can swing wildly between poignant to down right cynical, but always truthful.
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