For the last few years I’ve been promoting the idea that social networks are like outposts, in many respects, best suited to point the way to your hub or main content site. Product for sale on Shoply.com While I still ...
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For a lot of businesses, taking the order is where marketing ends. For smart marketers, it’s the starting point for the next order and the referral. If you stop your marketing thinking at the transaction, you’ll find it harder and ...
This week I wrote a post about what it’s like to do work you love and what you might have give up in order to practice your craft. That’s the beautiful and sometimes tragic thing about owning a small business. ...