Erica Dhawan - Duct Tape Marketing

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1 How Big Things Are Getting Done Today

Marketing Podcast with Erica Dhawan

There was a time when people toiled away in remote suburban garages hammering out their big idea. Many of the world’s greatest companies and innovations happened this way, but today there’s a decidedly different option available known as connectional intelligence.

Connectional intelligence, or the capability to consistently deliver breakthrough innovation and results by harnessing the value of relationships and networks, is being used by organizations to solve complex problems and innovate growth and may just be one of the most powerful ways to get really big things done today.

We see connectional intelligence at play in the way people connect with intention in social networks to build a business or create a wave of social change, but developing this form of connecting is something that organizations are just now learning how to tap for everyday innovations.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Erica Dhawan, a speaker, strategist and co-author of the book – Get Big Things Done: The Power of Connectional Intelligence

During our interview Dhawan shares a story of an organization that had a formulation problem with one if its products and although they employed a host of chemists they eventually decided to put the problem out to the science world and a physicist showed them that the problem wasn’t a chemical formulation one and they quickly solved the problem with his input.

For me, this concept is something that can inform any idea. I’ve developed a marketing system and brand and now taken that to other independent marketing consultants as way spread this idea. The thing I’ve learned is that the connectional intelligence of the group, as it grows, is surely making the idea better as well as bigger.

Now that we have the tools to connect so easily around the world, the key is to get very, very intentional about building the highest quality relationships around your big ideas.

Some of the questions I asked Erica:

  • What is connectional intelligence?
  • What are some ways people can activate their connectional intelligence?
  • How do you create connectional intelligence internally within your organization?

What you’ll learn if you give a listen:

  • How to connect with people in order to get big things done
  • How businesses leverage this idea of connectional intelligence to build trust
  • How our understanding of connectional intelligence will change the way businesses operate in the future

This episode of the Duct Tape Marketing Podcast was brought to you by VeriSign and the Make Your Idea Internet Official Contest. Register a new .COM domain name with a participating registrar during the contest entry period and enter for an opportunity to win up to $35,000! Learn more about the contest and its rules at www.verisigncontest.com