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13 Weekend Favs June Nineteen

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr.

Canyonlands National Park
Image credit: fry_theonly – Canyonlands National Park

Good stuff I found this week

Rapportive – Simple CRM that bundles into Google’s Gmail. Allows you to add social network information and customer information right into your Gmail contact database.

Entrepreneur’s Annual 100 Brilliant Ideas – Great list of innovations and ideas from Entrepreneur magazine.

Elevator Pitch Builder – Interesting tool from Harvard Business School that walks you through the process of creating a compelling pitch for your business.

17 Still a Fan of the Magazine

Business WeekI don’t know what it is really, I can get all the info I could possibly cram into my brain right there on my phone, but I still subscribe to lots of magazines.

I suppose there are psychological reasons attached to this, but there are some very practical ones as well. I tend to read much longer articles in this format and also find that I discover things in printed magazines that I don’t always run across online.

I’ve read Business Week, FastCompany, Inc, Wired, and Entrepreneur for years and hope I can continue to do so. I also subscribe to Website magazine and Target Market. By the way, you can get four weeks of Business Week and subscriptions to Website and Target Market as well as a host of industry specific magazines and white papers free of charge here though an affiliation I have with TradePub.

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Duct Tape Marketing in Entrepreneur Magazine

Entrepreneur magazineBeginning with the current issue, and most months hereafter, you can find my column titled “Hype” in Entrepreneur. You can also read the article, along with much of the content from the magazine, online at Entrepreneur Magazine: If You Build It . . .

This month’s column covers one of my favorite topics – marketing strategy. If you can focus on an ideal customer and create and communicate how your business is different – the tactical things that do in the name of marketing will get much easier. It really is that easy. Build a proper foundation and almost any house will stand, build a castle on sand and, well, you get the cheesy metaphor.