The 4-step marketing strategy - How to stand out from your competition in the minds of your ideal customer   With the current obsession around marketing tactics, it has become increasingly harder to figure out the best marketing strategy for ...

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Marketing Podcast with David Meerman Scott My guest for this week’s episode of the Duct Tape Marketing Podcast is my friend David Meerman Scott, author of the longstanding best seller New Rules of Marketing and PR and the more recent, ...

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Okay, I know that title of this post may seem like a harsh way to make a point, but things have changed a bit. There was a time when marketing was about creating the message and sales was all about ...

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Okay, I’ll admit it, I was trying to get your attention with the inclusion of the word sexy in the title of this post, but before you cry foul, sexy as an adjective simply means desirable, interesting, appealing – all ...

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This post and podcast are drawn from Duct Tape Selling: Think Like a Marketer – Sell Like a Superstar on sale globally May 15th. Marketing Podcast with John Jantsch Image credit: Ellen Jantsch On a cold January morning in 2007, ...

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The term “integrated marketing” has been with us for many years. I’ve written about it in the classic sense and about how it’s evolved in the digital age as I believe integration is the key to consistency, momentum and systems ...

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