Duct Tape Marketing System v2 - Duct Tape Marketing

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The Result of Installing a Marketing System

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Marketing Podcast with John Arena and Bryan Zarnett

For the last decade, I’ve been extolling the virtues of thinking systematically about marketing.

Today I want to share a conversation I had with two entrepreneurs and their experience with the Duct Tape Marketing System.

My guests for this week’s episode of the Duct Tape Marketing Podcast are John Arena and Bryan Zarnett, entrepreneurs and long-time participants in the Duct Tape Marketing System. I talk to them individually about their entrepreneurial journeys and how implementing a clear marketing plan has helped each of them scale their businesses.

One of the prominent features that the Duct Tape Marketing System offers is the pairing of accountability partners. Since John and Bryan are owners of martial arts studios and their core messages are very similar, they have been paired up as accountability partners. Listen to discover how the tools and tactics offered by the Duct Tape Marketing System has helped John and Bryan reach new levels of success.

Questions I ask John and Bryan:

  • What are some of the joys as well as some of the challenges that you have faced as an entrepreneur?
  • Which component of the Duct Tape Marketing System has made the greatest impact?
  • What do you feel that the Duct Tape marketing System has meant for the growth of your business?

What you’ll learn if you give a listen:

  • How the Marketing Hourglass can help you build a solid foundation for your business
  • Why identifying the “ideal customer” is a necessary component of any successful marketing plan
  • What specific features the Duct Tape Marketing System offers and real-life examples of how businesses apply these tactics to aid in their growth

Learn more about John Arena’s New Jersey based studio The Martial Arts Arena and Bryan Zarnett’s Durham Modern Martial Arts in Whitby, Ontario, Canada. For additional information on the Duct Tape Marketing System and how these tools and tactics can help your business, click HERE.

This week’s Duct Tape Marketing Podcast is brought to you by Alignable!
Alignable is the network exclusively for business owners to network with each other, generate referrals and co-promotions together. Connect with fellow business owners nearby in your community today! 


2 Weekend Favs May Twenty

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road.


Good stuff I found this week:

Fan Page Karma – Tool that helps you analyze your social profiles in an effort to be more effective

Duct Tape Marketing System v2 – Course that combines education, training and coaching

Quik – Video editing app from the makers of GoPro action cameras