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The Top 5 Duct Tape Marketing Podcast Episodes for 2018

In 2018, I had the opportunity to speak with an amazing group of guests on the Duct Tape Marketing Podcast. As the year draws to a close, I wanted to take a look back and share with you the five interviews with the highest number of downloads for the year.

If you enjoyed what you heard here, check out the full line-up of shows. We’ll be back the first week in January with all new episodes and guests.

Joey Coleman – How to Attract Customers and Keep Them Forever

Joey Coleman

Joey Coleman is a marketing expert and the Chief Experience Composer at Design Symphony. He has an eclectic background that includes selling custom research to Fortune 500 executives, racing along the Great Wall, juggling in front of the Taj Mahal, and singing a solo at the Kennedy Center. He’s the author of Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days.

Biggest takeaway: Retention is really the key to your business’s longterm success. If you’re able to get involved in the customer journey earlier and stick around for longer, you can convince all of your first-time customers to become loyal, repeat ones.

Click here to listen to the episode.

Petra Kolber – Letting Go of Perfection in Order to Reach Your Goals

Petra Kolber

Petra Kolber is an expert in positive psychology and fitness. She has worked with the likes of Nancy Kerrigan, Dana Torres, and George Foreman and served as a consultant to companies including Reebok, Adidas, and Gatorade. She’s also the author of The Perfection Detox: Tame Your Inner Critic, Live Bravely, and Unleash Your Joy.

Biggest takeaway: When we attach negative emotions to the concept of perfection, striving for it can paralyze us. But when we give up the idea of being perfect and make small, sustainable changes to create new habits around our thinking, we can achieve great things.

Click here to listen to the episode.

Garrett Moon – How to Create Content that Stands Out and Gets Results

Garrett Moon

Garrett Moon is the CEO and co-founder of CoSchedule, the web’s most popular marketing calendar and the fastest growing startup in North Dakota. He’s also the author of 10x Marketing Formula: Your Blueprint For Creating ‘Competition-Free Content’ That Stands Out and Gets Results.

Biggest takeaway: When creating content, you need to get specific about the problem you solve for your customer and define the one specific action you’d like them to take as a result of consuming the content. When you do that, you’ll create content that leads customers to associate the solution of their problem with your brand.

Click here to listen to the episode.

Mike Blumenthal – How to Help Your Local Business Get Found Online

Mike Blumenthal is the undisputed king of local SEO. He is the owner of Blumenthals, one of the founders of Local U and GatherUp, a review service that helps local businesses.

Biggest takeaway: Proximity, prominence, and relevance are the three major determining factors in how you rank in Google search results. Blumenthal covers the ins and outs of how to give your business the best shot at dominating local search and making sure you get found.

Click here to listen to the episode.

David Mihm – Tips for Attracting Local Clients

David Mihm is a digital marketing expert for small businesses, co-founder of GetListed.org (now part of Moz Local), and founder of Tidings. He previously served as Moz’s Director of Local Search Strategy, where he led the development of Moz Local.

Biggest takeaway: Google’s search results are now comprehensive enough where a customer theoretically doesn’t need to visit your website to do business with you—they can get all the information they need to complete a transaction from Google. This is why optimizing your presence on Google is critical, and Mihm shares tips on how to get the best results for your business.

Click here to listen to the episode.

Is your favorite episode on the list? If not, we’d love to hear which one you enjoyed listening to the most!

For our podcast audience, we can’t thank you enough for your support over the years! If you like the show, click on over and subscribe and if you love the show give us a review on iTunes, please!


The Duct Tape Marketing Podcast All-Star Team

Summer is a great time to kick back, relax, and listen to a podcast (OK, even if you don’t end up reading this post until December, it’s always a good time to listen to one). Whether you’ve been listening to the Duct Tape Marketing Podcast for awhile, or haven’t gotten started and want to binge on a new podcast, we’ve put a list together of our top 10 episodes of all time. (Check out the full line-up of shows here)


Simon Sinek – Why Leaders Eat Last

Simon Sinek is the author of Start With Why and the most recent Leaders Eat Last.

Biggest takeaway: The message and perhaps paradox of leadership is that in the end, it is simply the act of helping others get what they want.


Click here to listen to the episode.

Ann Handley – How to Create Ridiculously Good Content

Ann Handley is the co-founder of early web news provider Clickz and currently, acts as Chief Content Officer at MarketingProfs. Ann’s latest book is Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.

Biggest takeaway: Ann makes the case for the fact that writing is inevitable to success in business and that in some form or another, we can all stand to get better at this most basic form of communication.

Click here to listen to the episode.

Dr. Robert Cialdani – The Science of Pre-Suasion

Dr. Robert Cialdini is the author of the legendary NY Times Bestseller book, Influence (which sold over 3 million copies and has been published in over 30 languages.) He is also the founder of Influence at Work and author to a new book called Pre-Suasion: A Revolutionary Way to Influence and Persuade.

Biggest takeaway: The big idea of this new work, Pre-Suasion, is that there’s a step that must happen before you deliver your key message and that it’s the state the listener is in when they hear your key message that determines how receptive they will be to it. Without this set-up, you may be less likely to persuade.

Click here to listen to the episode.

Carson Tate – Work Simply

Carson Tate is the author aof Work Simply: Embracing the Power of Your Personal Productivity Style and founder of a productivity consulting practice Working Simply.

Biggest takeaway: Everyone has their own personal productivity style, and because of that, one person’s system won’t necessarily work for everyone. So, if you’ve tried to use GTD or Evernote and couldn’t wrap your brain around why others swear by them when you just can’t get the knack of them, turns out they just don’t fit your style.

Click here to listen to the episode.

Michael Hyatt – Turning a Platform Into an Asset

Michael Hyatt is the Chairman and former CEO of Thomas Nelson Publishers and he writes the extremely popular blog at michaelhyatt.com.

Biggest takeaway: Hyatt embraced blogging very early on as a way to communicate with his organization and has turned this notion into one of the most followed blogs online. Even though Hyatt was considered a successful business person at the time, he effectively built a platform that extended his reach far beyond his role as CEO, aided the reach of his organization, and opened the door to the creation of his own books and products.

Click here to listen to the episode.

Jonah Berger – The Invisible Influences that Surround Us

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author. His newest book, Invisible Influence: The Hidden Forces that Shape Behavior, explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat.

Biggest takeaway: Most of us believe we are in charge of the decisions we make throughout each day. To some extent we certainly are, but many of the decisions we make – what to wear, what to eat, what to buy, what to say – are driven by forces at the subconscious level.

Click here to listen to the episode.

Sally Hogshead – Do you Fascinate?

Sally Hogshead is the author of Fascinate: Your 7 Triggers of Persuasion and Captivation. The book represents three years of research and explores the 7 universal triggers of fascination: power, lust, mystique, prestige, alarm, vice, and trust.

Biggest takeaway: We all have some amount of the seven potential fascination triggers. Each trigger leads to a different style of communication and a different type of relationship. The more accurately you identify your personality triggers, and the more intelligently you hone them, the more influential your message becomes.

Click here to listen to the episode.

Mitch Joel – Reboot Your Business and Your Life

Mitch Joel is the CEO of Twist Image and author of Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It who, in dramatic fashion, describes this state of denial that many business owners and marketers are living in as purgatory.

Biggest takeaway: The change we are undergoing right now will dwarf what we’ve seen over the past five years. Every bit of data and information we share and consume is headed towards a single source, or, a single pipe. We are moving beyond customer service and marketing messages to an era where businesses must be built to interface directly with the customer at every level.

Click here to listen to the episode.

Bernadette Jiwa – Nobody Talks About Boring Business

Bernadette Jiwa is the author of Make Your Idea Matter: Stand out with a better story.

Biggest takeaway: There are two parts to beating the boring equation – first you need a value proposition that allows you to both stand out and deliver something that no one else is. And then you need a story to carry your value proposition.

Click here to listen to the episode.

Chip Heath – Made to Stick Podcast

Chip Heath is the co-author, with his brother Dan, of the mega-hit, Made to Stick.  Chip and Dan also write a terribly smart column for Fast Company.

Biggest takeaway: There are certain characteristics that all memorable messages have in common. By changing the way you present an idea, you can drastically improve how much it sticks in people’s mind.

Click here to listen to the episode.

Is your favorite episode on the list? If not, we’d love to hear which one you enjoyed listening to the most!

For our podcast audience, we can’t thank you enough for your support over the years! If you like the show, click on over and subscribe and if you love the show give us a review on iTunes, please!

For a downloadable PDF of the list above, click here.

30 Linchpin

Talking Linchpin with Seth Godin

Marketing podcast with Seth Godin (Click to listen, right click and Save As to download – subscribe now via iTunes

I had the pleasure of visiting with Seth Godin for this episode of the Duct Tape Marketing podcast. Seth’s new book Linchpin is out today and, as we discussed in our time together, this is probably his most personal message and book to date.

The message of Linchpin, to workers everywhere, is pretty simple: “The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.” A Linchpin is someone who can walk into a room and create order out of chaos. They are special people who view the world differently and who may or may not have the title applicable to the value they bring.

Godin is telling you that you must become that indispensable linchpin in today’s world of work or you’ll become the drone easily replace by the mechanical drone. (In fact on page 15 of Linchpin he recounts an interaction that he and I had about a year ago that drives this very point home – The Law of the Mechanical Turk) In a way Godin is also telling those would be Linchpins, the people inside organizations that do view the world differently, to rise up and make your role as a leader tangible – to make a choice.

There is no instruction manual for becoming a linchpin, although in Godin’s words, if you have a job where you wait around for someone to tell you what to do next, you’re giving up the chance to create value. There is plenty of evidence, however, that creative workers, problem solvers, those who can lead customers and inspire staff are on the path to becoming linchpins.

In true Seth fashion he has made the launch of Linchpin, as with any book he writes, a lesson in marketing. He has an uncanny knack for tying the central message of his books to the promotional tactics of his launch. Linchpin is being reviewed not by the traditional media factory, but by a thousand you and we, linchpins in our own little world. You can read more reviews and interviews on the Linchpin Squidoo lens.

GoToWebinar is the presenting sponsor of the Duct Tape Marketing podcast.

1 Online Business Management

Is the Online Business Manager a VA on Steroids?

Marketing podcast with Tina Forsyth (Click to listen, right click and Save As to download – subscribe now via iTunes

Tina ForsythFor this episode of the Duct Tape Marketing Podcast I visited with Tina Forsyth, author of Becoming an Online Business Manager: Playing a Bigger Role with your Clients (and Yourself) Forsyth wrote her book to help train, initially VAs, in more advanced roles of helping business owners “run” the business.

Here’s her official definition of the Online Business Manager: A virtually based support professional who manages online based businesses, including the day-to-day management of projects, operations, team members and metrics.

However she likes to look at the role from a bit of a different angle – what is the purpose of an Online Business Manager beyond “what they do”?

The role of the OBM boils down to one simple thing: To free up the business owner so that they can focus their time and energy on the things that only THEY can do in their business.

What she found after writing her book was that yes, lots of VAs and marketing assistants wanted this information, but lots of business owners started to contact her as well to learn where they could get an OBM. Recently she started training would be OBMs in a 16 week certification program.

For the business or individual stuck with too much to do and no way to manage it – the OBM might prove to be a solid answer.

1 Talking Twitter Power with Joel Comm

twitter powerFor a recent episode of the Duct Tape Marketing Podcast I visited with Internet entrepreneur and author of the book twitter power, Joel Comm.

Joel’s adventures on the Internet, including creating the totally useless, entertaining and crude, but top selling iPhone application iFart, are a testament to the wide open opportunities the Internet has spawned.

In twitter power, Joel covers the basics of twitter, but goes pretty deep in some actual tactical business uses of twitter for those looking for ways to generate business and revenue opportunities.

It’s tough to imagine the shelf life of a book like this as new tools as tactics crop up everyday, but I do think this book presents some useful ways to approach this platform from a marketing standpoint and is certainly worth the read.

iLinc Web and Video ConferencingThis episode of the Duct Tape Marketing Podcast is brought to you by iLinc – Web and Video Conferencing that’s easy to use, affordable and powerful enough to make your online meetings really come alive.

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