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The Top 10 Duct Tape Marketing Podcast Episodes for 2021

As we’ve tried to return to some sense of normalcy in 2021, the implications of the pandemic have bled into this year — impacting and shaping the future of business and small business marketing as we know it. We’ve faced new and old challenges, pushed hard for innovation, and trudged forward in the face of change and the many lessons learned.

I chatted with some incredible guests on the Duct Tape Marketing Podcast over this past year. I wanted to take a look back at the most popular episodes we aired in 2021.

If you enjoyed what you heard here, check out the full line-up of shows.

1. Oliver Burkeman – Making The Most Of Your Time


Oliver Burkeman is the author of The Antidote: Happiness for People Who Can’t Stand Positive Thinking. For many years, he wrote a popular column on psychology for the Guardian newspaper. He’s the author of a new book called Four Thousand Weeks: Time Management for Mortals.

Biggest takeaway:

The average human lifespan is brief. Nobody needs telling there isn’t enough time. We’re obsessed with our lengthening to-do lists, our overfilled inboxes, work-life balance, and the ceaseless battle against distraction; and we’re deluged with advice on becoming more productive and efficient, and “life hacks” to optimize our days. But often, such techniques often end up making things worse. In this episode, Oliver Burkeman talks about concepts from his book: Four Thousand Weeks: Time Management for Mortals. We discuss the many unhelpful ways we’ve come to think about time, and how to think and do things differently so that we can show up better in the present moment.

Click here to listen to the episode.

2. Clare Kumar – How To Optimize Your Work Performance

Clare Kumar helps busy professionals optimize their performance. She is a media contributor on productivity, organization, and work-life integration.

Biggest takeaway:

People are busy, and that’s applicable across every and all job roles — entrepreneurs, business professionals, employees, stay-at-home parents, consultants, you name it, we’re busy. Clare Kumar works directly with people and professionals helping them optimize their performance and work-life integration. In this episode, Clare shares how to shift your mindset in a way that will help you build habits that last, boost your productivity, and optimize your work performance.

Click here to listen to the episode.

3. Solo Show – Creating Content For Every Stage Of The Customer Journey


John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology.

Biggest takeaway:

Content can’t and shouldn’t be viewed as a bunch of one-off projects. The creation of it needs to come out of one comprehensive strategy. Because it is such an important piece of the marketing puzzle these days, it needs to be incorporated in every phase of the customer journey. As a person moves through the customer journey, you must hit them with content throughout the process to keep them engaged with your business, and the best way to do this is to match the content you’d like to develop with the various phases of the Marketing Hourglass. In this episode, I share how to create content for every stage of the customer journey.

Click here to listen to the episode.

4. Mike Michalowicz – How To Create Marketing That Can’t Be Ignored

Mike Michalowicz

Mike Michalowicz is a speaker and bestselling author, the creator of Profit First – which is used by hundreds of thousands of companies across the globe to drive profit. And he’s got a new book today called – Get Different: Marketing That Can’t Be Ignored!

Biggest takeaway: 

Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That’s because, to customers, better is not actually better. Different is better. And those who market differently, win. In this episode, Mike talks about his new marketing book, Get Different, where he offers a proven, method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales.

Click here to listen to the episode.

5. Ryan Englin – How To Attract The Right Talent

Ryan is the CEO of Core Fit Hiring which helps blue-collar companies fill frontlines with quality technicians and craftworkers.

Biggest takeaway:

Finding the right talent is not an easy task to conquer. In fact, many people waste time hiring the wrong people or have a difficult time retaining the people they worked so hard to attract. In this episode, I talk with the founder of Core Fit Hiring, Ryan Englin, about why people have such a difficult time attracting the right talent today and what you need to do to attract quality frontline workers who align with your company values — and how to get them to stay.

Click here to listen to the episode.

6. Jeffrey Shaw – Making Your Self-Employed Business Sustainably Successful

Jeffrey is an experienced speaker and small-business consultant. He helps self-employed and small-business owners gain control of their business in what otherwise seems like uncontrollable circumstances. He’s also the author of a book called: The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success.

Biggest takeaway: 

To be self-employed means more than employing oneself. It’s a choice to challenge yourself to grow personally while building a business. As we develop ourselves, we raise the bar—we’re capable of even more success. What self-employed folks need is both business strategies and personal development to reach and maintain that success. In this episode, Jeffrey Shaw shares his holistic approach for sustainable, self-employed success.

Click here to listen to the episode.

7. Jacqueline Lieberman – Making Brands More Human

Headshot of Jacqueline Lieberman who was a guest on the Duct Tape Marketing Podcast

Jacqueline Lieberman is the former Managing Partner and the Head of Strategy Story Worldwide and the current founder of BrandCrudo.

Biggest takeaway:

Brands are people’s introduction to businesses and their way to interact with companies. The more human a brand is, the better that interaction is going to be. All of the beloved brands that are out there are the ones that behave like human beings. They have a conscience, a point of view, a soul, and a personality. In this episode, Jacqueline Lieberman discusses the work that she does with her clients and the ways in which she has helped many brands become more human.

Click here to listen to the episode.

8. Sophia Godkin – The Simple Truths About Happiness

Headshot of Sophia Godkin

Sophia Godkin is a Health Psychologist, Happyologist, and Happiness, Relationship & Transformational Coach. She’s also the author of The 5-Minute Gratitude Journal: Give Thanks, Practice Positivity, Find Joy.

Biggest takeaway:

During her Ph.D. journey, Dr. Sophia Godkin found herself under an incredible amount of stress that led her to an internal realization that life could be lived in a more harmonious internal state. There is so much truth in the statement: “All you have to do is decide to be happy.” But how many people actually have the tools, resources, and mental mindset to be able to decide to be happy? There are many things that actually prevent us from the decision to be happy. In this episode, Dr. Sophia Godkin dives into the simple truths about finding happiness.

Click here to listen to the episode.

9. Tripp Lanier – Reach Your Potential by Living Dangerously

Tripp Lanier is a professional coach, author of This Book Will Make You Dangerous, and host of The New Man Podcast: Beyond the Macho Jerk and the New Age Wimp which — for over a decade — has been downloaded millions of times. We’re discussing his book called This Book Will Make You Dangerous – a guide for the rare, few men who refuse to sleepwalk through life.

Biggest takeaway:

Tripp Lanier has spent thousands of hours coaching forward-thinking men all around the world on how to not sleep through life and how to see opportunities instead of walls. In this episode, Tripp Lanier focuses on mindset and shares how to challenge your fears, align your life with meaning, and find clarity and direction in your life.

Click here to listen to the episode.

10. Allan Dib – Is the 1-Page Marketing Plan Right for Your Business?

Allan Dib is a serial entrepreneur, rebellious marketer, and #1 bestselling author. Allan Dib wrote The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From the Crowd.

Biggest takeaway:

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In this episode, Allan Dib talks about his 1-Page Marketing Plan – which is a marketing implementation breakthrough that makes creating a marketing plan simple and fast.

Click here to listen to the episode.


Is your favorite episode on the list? If not, we’d love to hear which one you enjoyed listening to the most!

For our podcast audience, we can’t thank you enough for your support over the years! If you like the show, click on over and subscribe and if you love the show give us a review on iTunes, please!


The Top 10 Duct Tape Marketing Podcast Episodes for 2020

2020 was an unpredictably eye-opening year that brought forth swift change, lots of uncertainty, and a shift in perspective for many. Even though 2020 immediately conjures words like “challenge,” “hardship” and “crisis,” there are many lessons learned that will impact and shape the future of business and small business marketing moving forward.

I chatted with some incredible guests on the Duct Tape Marketing Podcast. I wanted to take a look back at the most popular episodes we aired in 2020.

If you enjoyed what you heard here, check out the full line-up of shows.

Tim Staples – Creating Shareable Content for Your Busines

Tim Staples is the CEO of Shareability and co-author of Break Through the Noise: The 9 Rules to Capture Global Attention. Staples has developed a reputation in the marketing industry for being a creator of viral content. In the past few years, several of his video campaigns have amassed more than five billion views, and 35 of them have landed on the first page of YouTube.

Biggest takeaway: Today everybody has a megaphone. But now that everybody has a megaphone, they’re shouting into it all day long, every day, to the point where most people have tuned almost all of it out. You’ll hear from Staples on the five positive emotions that are the most effective in content to get people to lean forward and share: happiness, awe, curiosity, empathy, and surprise.

Click here to listen to the episode.

Michael Margolis – Storytelling Around Disruption and Innovation

Michael Margolis is the CEO and founder of Storied. Storytelling has become a business buzzword of late, but there’s a lot of complexity behind the term. Margolis’ focus is specifically on storytelling as it relates to disruption and innovation. It’s often hard to tell stories about change—audiences grow wary or defensive—but Margolis helps leaders in Silicon Valley and other hotbeds of innovation make that change feel exciting and achievable.

Biggest takeaway: We are taught to lead with data and conclusions. But if you lead with data, the story is dead on arrival. Margolis shares his three-step narrative framework that will help you capture your audience’s imagination, attention, and relate to your story about what you’re selling.

Click here to listen to the episode.


Alison Levine – How to Treat an Opportunity Like Your One Big Break

alison levine

Alison Levine is a leadership expert, polar explorer, and mountaineer who is no stranger to extreme environments. She has survived sub-zero temperatures, hurricane-force winds, sudden avalanches, and a career on Wall Street. She is one of the most in-demand keynote speakers, delivering resounding leadership messages that transcend her extreme climbing expeditions and remain relevant in today’s fast-paced business environments. She is able to draw relevant, authentic parallels between mountaineering and business because she has experienced both first hand—on multiple mountains, in multiple organizations, and in multiple industries.

Biggest takeaway: Alison Levine shares her story of starting her journey at 30. Levine shares how progress happens when you get uncomfortable, and how to treat an opportunity like it’s your one big break.

Click here to listen to the episode.

Steven M.R. Covey – Timeless Habits for Cultivating Success

Steven M. R. Covey is the former CEO of the Covey Leadership Center, where he helped his father, Stephen R. Covey, launch his classic book, The 7 Habits of Highly Effective People. He is also a New York Times and #1 Wall Street Journal bestselling author himself. His book, The Speed of Trust, is designed to help leaders build a collaborative team and environment on the basis of trust.

Biggest takeaway: Steven M.R. Covey shares his insights on why it’s so important for people to feel understood, how a paradigm shift can change your reality, why spirituality doesn’t need to be religious, and how it can help you in challenging times.

Click here to listen to the episode.

Ben Shapiro – Uncovering New Possibilities in the World of Marketing

Ben Shapiro got his start at eBay, where he served as their manager of business development and SEO. He then went on to found his own business and run marketing for a number of early-stage startups. In more recent years, he transitioned into marketing strategy consulting and now runs several popular podcasts, including the MarTech Podcast and Voices of Search

Biggest takeaway: Shapiro shares why companies should consider getting into a content business. what really matters when it comes to creating a successful podcast (or great content in any format), and how to approach going independent whether that’s the next big step in your career, or you’re doing it for the time being.

Click here to listen to the episode.



Seth Godin – Tips of the Trade with Seth Godin

Seth Godin

Seth Godin is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It’s Your Turn (And It’s Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world.

Biggest takeaway: You’ll get insights from best-selling author, teacher, and entrepreneur Seth Godin about what it takes to create a successful podcast and produce one at that, the difference between the homemade and the professional approach to media production, and where conferences will stand on being relevant in today’s world.

Click here to listen to the episode.


Kara Goldin – How to Find Inspiration in Doubt

kara goldin

Kara Goldin is the founder and CEO of Hint Water, a flavored water brand founded in 2005. She is also the author of Undaunted: Overcoming Doubts and Doubters. Kara is an active speaker, writer, and host of the podcast Unstoppable with Kara Goldin where she interviews founders, entrepreneurs, and other disruptors across various industries.

Biggest takeaway: Don’t let anyone crush your dreams! Kara Goldin shares her story about the incredible risks she took and how she overcame huge challenges in founding Hint amidst all of the doubt from herself and others.

Click here to listen to the episode.

Solo Show – Google Analytics Simplified for Small Business

john jantsch

Closing the loop on your marketing investment, on your channels, on your customer engagement, are important. This allows you to focus, spend less money, and invest in what really works. I work with a lot of small business consultants and small business clients and this is one of the biggest challenges to get them excited about. It’s a lot like telling people they need to like math. Especially when you go to this tool, one that I believe is one of the best tools on the planet, and it’s free, but it’s really easy to get lost. In this podcast, I’m going to spend some time trying to simplify this.

Biggest takeaway: You’ll learn why you should care about Google Analytics, how to set it up, and what goals you should have when you set it up.

Click here to listen to the episode.

Todd Henry – How Motivation Can Drive You to Produce Your Best Work

Todd Henry

Todd Henry is the founder of Accidental Creative, and author of The Accidental Creative as well as Die Empty. Todd Henry’s latest book he wrote with Rod Penner, Todd W. Hall, Ph.D., and Joshua Miller, Ph.D. – The Motivation Code: Discover the Hidden Forces That Drive Your Best Work.

Biggest takeaway: Todd Henry has created a new framework for understanding what motivates us and why. Henry shares tips on how you can use your motivation to produce your best work.

Click here to listen to the episode.

Shaina Weisinger – Repurposed Content Can Increase Your Traffic 300%

Shaina Weisinger is the CEO of Repurpose House. Shaina Weisinger is an expert in social media marketing, specifically optimizing content through repurposing. Repurpose House takes all of the content your business produces and adds the social media bells and whistles. They trim video and audio, create text motion videos of blog highlights, add headlines, captions, size them for all platforms, and more.

Biggest takeaway: You’ve spent effort and time creating content, you should get the most out of it. Shaina Weisinger shares how you don’t always have to reinvent the wheel, and you can use repurposed content to increase your traffic significantly.

Click here to listen to the episode.


Is your favorite episode on the list? If not, we’d love to hear which one you enjoyed listening to the most!

For our podcast audience, we can’t thank you enough for your support over the years! If you like the show, click on over and subscribe and if you love the show give us a review on iTunes, please!

The Top 10 Duct Tape Marketing Podcast Episodes for 2019

2019 was another great year on the Duct Tape Marketing Podcast. I chatted with some incredible guests, I did some solo shows where I could share a bit about the Duct Tape Marketing philosophy, and I got to share excerpts from my latest book, The Self-Reliant Entrepreneur, which was released in October.

In honor of an incredible year, I wanted to take a look back at the most popular episodes we aired in 2019.

If you enjoyed what you heard here, check out the full line-up of shows. We’ll be back the first full week in January with all new episodes and guests.

Pamela Wilson – Getting the Most Out of Your Content

Pamela Wilson is the founder of BIG Brand System and the author of Master Content Strategy: How to Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish. She is an expert in creating the kind of content that grabs your audiences’ attention and can help you grow your business through the four distinct phases of growth.

Biggest takeaway: You’ll learn about the Lifecycle Approach to content management and creation, which acknowledges that your website will have different content needs at different points in the life of your business.

Click here to listen to the episode.

Solo Show – The Benefits of Including Video on Your Website

Video has become a critical element in marketing strategy. People want to watch video content, and companies are investing in creating videos for their brand. If you haven’t done it already, now is the time for you to incorporate video into your website.

Biggest takeaway: We’ll cover the four types of video content you should include on your website. Plus I’ll share practical, technical tips for video content creation, from how to manage lighting and camera work to where to turn for editing help.

Click here to listen to the episode.

Solo Show – Model for Marketing Maturity, Stage One: Build

Digital marketing provides business owners with dozens of channels through which to reach their audience. From paid ads to social media to SMS marketing to SEO, it’s easy to feel overwhelmed by the options out there. By starting with a solid foundation and a focus on only a handful of the tactics available, you can get those going strong and then expand to more tactics.

Biggest takeaway: We’ll walk through the five elements that go into the build stage of your marketing maturity model, from the creation of your marketing website with SEO and a strong content program, to social media and email marketing. Plus, you can follow the links in this podcast post to catch the episodes on the other two marketing maturity stages, grow and ignite.

Click here to listen to the episode.

Solo Show – Why Your Marketing Must Be Led By Strategy First

One of the main tenets of the Duct Tape Marketing approach to marketing is that your efforts must be led by strategy first. If you’re creating content without a guiding strategy, you’re spinning your wheels. These are the steps you must take to build a solid strategic base for your marketing tactics.

Biggest takeaway: You’ll learn why the first step in developing a solid marketing strategy is identifying your ideal customer, and I’ll give you tips on how to find them.

Click here to listen to the episode.

Jason Kander – Becoming a Great Leader, No Matter What Field You’re In

Jason Kander

Jason Kander served in the U.S. military as an Army Captain before transitioning into politics. He was elected to the Missouri House in 2008 and became the Missouri Secretary of State in 2009. He is also the author of the New York Times bestselling book, Outside the Wire: Ten Lessons I’ve Learned in Everyday Courage.

Biggest takeaway: You’ll hear a handful of lessons from Kander’s book – lessons that are takeaways from his time in the military. And while the stories come from Army life, they’re applicable to anyone in a position of leadership.

Click here to listen to the episode.

Matt Scanlon – Managing an Expanding Business, With Your Mission Guiding the Way

Matt Scanlon is a fellow Kansas City business owner. He runs The Hill KC, which began as a local CrossFit gym and has expanded to offer corporate wellness products and services to folks in the community who have disabilities or need help getting access to wellness services.

Biggest takeaway: You’ll hear from an entrepreneur who’s going through the tricky but exciting work of growing his business. Scanlon shares some of the struggles he’s come up against with respect to branding and bridging the gap between the different audiences he’s expanding to serve.

Click here to listen to the episode.

Paul Jarvis – Finding Success and Happiness as a Company of One

Paul Jarvis is a writer and designer who runs his own business and counts among his clients giants like Mercedes Benz, Microsoft, and Shaquille O’Neal. He discusses how to approach the big questions about how to grow your business so that you can build something sustainable that continues to bring you joy.

Biggest takeaway: When you decide it doesn’t make sense to scale, what do you do next? Paul Jarvis is happy as a company of one, and he shares tips for finding your own path as a solopreneur.

Click here to listen to the episode.

Jill Nelson – Growing Your Business While Growing as an Entrepreneur

Jill Nelson is the founder and CEO of Ruby Receptionists. The company provides virtual receptionist services across the U.S., and it regularly lands on “best of” lists as an employer and a service provider.

Biggest takeaway: When you found a company, your role as a leader doesn’t remain stagnant. It grows and changes as your business does the same. Nelson shares her own experience in scaling her business in the episode.

Click here to listen to the episode.

Neen James – The Benefits of Giving Intentional Attention

Neen James is an author, keynote speaker, and leadership expert. She believes that the key to building strong relationships with teammates and customers alike is being intentional in the way you give attention. She is the author of Attention Pays: How to Drive Profitability, Productivity, and Accountability.

Biggest takeaway: When you’re not paying attention, it can cause big problems in your business. Customers and good employees who feel overlooked go elsewhere. James shares why it’s important to give intentional attention to the people who matter most to your company.

Click here to listen to the episode.

James Fell – Setting the Stage for a Moment of Awakening

James Fell

James Fell is a health expert and the author of several books, including The Holy Sh!t Moment: How Lasting Change Can Happen in an Instant. As a college student, Fell was overweight, floundering in school, and struggling with money. A moment of sudden awakening changed the course of his life. And he wants to help you find your life-changing epiphany, too.

Biggest takeaway: Even if you’re in a bad spot in your life, you won’t necessarily be motivated to change. Fell walks us through the psychological principles at work that lead us to those epiphanies that can change the course of our lives.

Click here to listen to the episode.

Is your favorite episode on the list? If not, we’d love to hear which one you enjoyed listening to the most!

For our podcast audience, we can’t thank you enough for your support over the years! If you like the show, click on over and subscribe and if you love the show give us a review on iTunes, please!


The Top 5 Duct Tape Marketing Podcast Episodes for 2018

In 2018, I had the opportunity to speak with an amazing group of guests on the Duct Tape Marketing Podcast. As the year draws to a close, I wanted to take a look back and share with you the five interviews with the highest number of downloads for the year.

If you enjoyed what you heard here, check out the full line-up of shows. We’ll be back the first week in January with all new episodes and guests.

Joey Coleman – How to Attract Customers and Keep Them Forever

Joey Coleman

Joey Coleman is a marketing expert and the Chief Experience Composer at Design Symphony. He has an eclectic background that includes selling custom research to Fortune 500 executives, racing along the Great Wall, juggling in front of the Taj Mahal, and singing a solo at the Kennedy Center. He’s the author of Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days.

Biggest takeaway: Retention is really the key to your business’s longterm success. If you’re able to get involved in the customer journey earlier and stick around for longer, you can convince all of your first-time customers to become loyal, repeat ones.

Click here to listen to the episode.

Petra Kolber – Letting Go of Perfection in Order to Reach Your Goals

Petra Kolber

Petra Kolber is an expert in positive psychology and fitness. She has worked with the likes of Nancy Kerrigan, Dana Torres, and George Foreman and served as a consultant to companies including Reebok, Adidas, and Gatorade. She’s also the author of The Perfection Detox: Tame Your Inner Critic, Live Bravely, and Unleash Your Joy.

Biggest takeaway: When we attach negative emotions to the concept of perfection, striving for it can paralyze us. But when we give up the idea of being perfect and make small, sustainable changes to create new habits around our thinking, we can achieve great things.

Click here to listen to the episode.

Garrett Moon – How to Create Content that Stands Out and Gets Results

Garrett Moon

Garrett Moon is the CEO and co-founder of CoSchedule, the web’s most popular marketing calendar and the fastest growing startup in North Dakota. He’s also the author of 10x Marketing Formula: Your Blueprint For Creating ‘Competition-Free Content’ That Stands Out and Gets Results.

Biggest takeaway: When creating content, you need to get specific about the problem you solve for your customer and define the one specific action you’d like them to take as a result of consuming the content. When you do that, you’ll create content that leads customers to associate the solution of their problem with your brand.

Click here to listen to the episode.

Mike Blumenthal – How to Help Your Local Business Get Found Online

Mike Blumenthal is the undisputed king of local SEO. He is the owner of Blumenthals, one of the founders of Local U and GatherUp, a review service that helps local businesses.

Biggest takeaway: Proximity, prominence, and relevance are the three major determining factors in how you rank in Google search results. Blumenthal covers the ins and outs of how to give your business the best shot at dominating local search and making sure you get found.

Click here to listen to the episode.

David Mihm – Tips for Attracting Local Clients

David Mihm is a digital marketing expert for small businesses, co-founder of GetListed.org (now part of Moz Local), and founder of Tidings. He previously served as Moz’s Director of Local Search Strategy, where he led the development of Moz Local.

Biggest takeaway: Google’s search results are now comprehensive enough where a customer theoretically doesn’t need to visit your website to do business with you—they can get all the information they need to complete a transaction from Google. This is why optimizing your presence on Google is critical, and Mihm shares tips on how to get the best results for your business.

Click here to listen to the episode.

Is your favorite episode on the list? If not, we’d love to hear which one you enjoyed listening to the most!

For our podcast audience, we can’t thank you enough for your support over the years! If you like the show, click on over and subscribe and if you love the show give us a review on iTunes, please!


The Duct Tape Marketing Podcast All-Star Team

Summer is a great time to kick back, relax, and listen to a podcast (OK, even if you don’t end up reading this post until December, it’s always a good time to listen to one). Whether you’ve been listening to the Duct Tape Marketing Podcast for a while, or haven’t gotten started and want to binge on a new podcast, we’ve put a list together of our top 10 episodes of all time. (Check out the full line-up of shows here)


Simon Sinek – Why Leaders Eat Last

Simon Sinek is the author of Start With Why and the most recent Leaders Eat Last.

Biggest takeaway: The message and perhaps paradox of leadership is that in the end, it is simply the act of helping others get what they want.


Click here to listen to the episode.

Ann Handley – How to Create Ridiculously Good Content

Ann Handley is the co-founder of early web news provider Clickz and currently, acts as Chief Content Officer at MarketingProfs. Ann’s latest book is Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.

Biggest takeaway: Ann makes the case for the fact that writing is inevitable to success in business and that in some form or another, we can all stand to get better at this most basic form of communication.

Click here to listen to the episode.

Dr. Robert Cialdani – The Science of Pre-Suasion

Dr. Robert Cialdini is the author of the legendary NY Times Bestseller book, Influence (which sold over 3 million copies and has been published in over 30 languages.) He is also the founder of Influence at Work and author to a new book called Pre-Suasion: A Revolutionary Way to Influence and Persuade.

Biggest takeaway: The big idea of this new work, Pre-Suasion, is that there’s a step that must happen before you deliver your key message and that it’s the state the listener is in when they hear your key message that determines how receptive they will be to it. Without this set-up, you may be less likely to persuade.

Click here to listen to the episode.

Carson Tate – Work Simply

Carson Tate is the author aof Work Simply: Embracing the Power of Your Personal Productivity Style and founder of a productivity consulting practice Working Simply.

Biggest takeaway: Everyone has their own personal productivity style, and because of that, one person’s system won’t necessarily work for everyone. So, if you’ve tried to use GTD or Evernote and couldn’t wrap your brain around why others swear by them when you just can’t get the knack of them, turns out they just don’t fit your style.

Click here to listen to the episode.

Michael Hyatt – Turning a Platform Into an Asset

Michael Hyatt is the Chairman and former CEO of Thomas Nelson Publishers and he writes the extremely popular blog at michaelhyatt.com.

Biggest takeaway: Hyatt embraced blogging very early on as a way to communicate with his organization and has turned this notion into one of the most followed blogs online. Even though Hyatt was considered a successful business person at the time, he effectively built a platform that extended his reach far beyond his role as CEO, aided the reach of his organization, and opened the door to the creation of his own books and products.

Click here to listen to the episode.

Jonah Berger – The Invisible Influences that Surround Us

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author. His newest book, Invisible Influence: The Hidden Forces that Shape Behavior, explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat.

Biggest takeaway: Most of us believe we are in charge of the decisions we make throughout each day. To some extent we certainly are, but many of the decisions we make – what to wear, what to eat, what to buy, what to say – are driven by forces at the subconscious level.

Click here to listen to the episode.

Sally Hogshead – Do you Fascinate?

Sally Hogshead is the author of Fascinate: Your 7 Triggers of Persuasion and Captivation. The book represents three years of research and explores the 7 universal triggers of fascination: power, lust, mystique, prestige, alarm, vice, and trust.

Biggest takeaway: We all have some amount of the seven potential fascination triggers. Each trigger leads to a different style of communication and a different type of relationship. The more accurately you identify your personality triggers, and the more intelligently you hone them, the more influential your message becomes.

Click here to listen to the episode.

Mitch Joel – Reboot Your Business and Your Life

Mitch Joel is the CEO of Twist Image and author of Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It who, in dramatic fashion, describes this state of denial that many business owners and marketers are living in as purgatory.

Biggest takeaway: The change we are undergoing right now will dwarf what we’ve seen over the past five years. Every bit of data and information we share and consume is headed towards a single source, or, a single pipe. We are moving beyond customer service and marketing messages to an era where businesses must be built to interface directly with the customer at every level.

Click here to listen to the episode.

Bernadette Jiwa – Nobody Talks About Boring Business

Bernadette Jiwa is the author of Make Your Idea Matter: Stand out with a better story.

Biggest takeaway: There are two parts to beating the boring equation – first you need a value proposition that allows you to both stand out and deliver something that no one else is. And then you need a story to carry your value proposition.

Click here to listen to the episode.

Chip Heath – Made to Stick Podcast

Chip Heath is the co-author, with his brother Dan, of the mega-hit, Made to Stick.  Chip and Dan also write a terribly smart column for Fast Company.

Biggest takeaway: There are certain characteristics that all memorable messages have in common. By changing the way you present an idea, you can drastically improve how much it sticks in people’s mind.

Click here to listen to the episode.

Is your favorite episode on the list? If not, we’d love to hear which one you enjoyed listening to the most!

For our podcast audience, we can’t thank you enough for your support over the years! If you like the show, click on over and subscribe and if you love the show give us a review on iTunes, please!

For a downloadable PDF of the list above, click here.

30 Linchpin

Talking Linchpin with Seth Godin

Marketing podcast with Seth Godin (Click to listen, right click and Save As to download – subscribe now via iTunes

I had the pleasure of visiting with Seth Godin for this episode of the Duct Tape Marketing podcast. Seth’s new book Linchpin is out today and, as we discussed in our time together, this is probably his most personal message and book to date.

The message of Linchpin, to workers everywhere, is pretty simple: “The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.” A Linchpin is someone who can walk into a room and create order out of chaos. They are special people who view the world differently and who may or may not have the title applicable to the value they bring.

Godin is telling you that you must become that indispensable linchpin in today’s world of work or you’ll become the drone easily replace by the mechanical drone. (In fact on page 15 of Linchpin he recounts an interaction that he and I had about a year ago that drives this very point home – The Law of the Mechanical Turk) In a way Godin is also telling those would be Linchpins, the people inside organizations that do view the world differently, to rise up and make your role as a leader tangible – to make a choice.

There is no instruction manual for becoming a linchpin, although in Godin’s words, if you have a job where you wait around for someone to tell you what to do next, you’re giving up the chance to create value. There is plenty of evidence, however, that creative workers, problem solvers, those who can lead customers and inspire staff are on the path to becoming linchpins.

In true Seth fashion he has made the launch of Linchpin, as with any book he writes, a lesson in marketing. He has an uncanny knack for tying the central message of his books to the promotional tactics of his launch. Linchpin is being reviewed not by the traditional media factory, but by a thousand you and we, linchpins in our own little world. You can read more reviews and interviews on the Linchpin Squidoo lens.

GoToWebinar is the presenting sponsor of the Duct Tape Marketing podcast.

1 Online Business Management

Is the Online Business Manager a VA on Steroids?

Marketing podcast with Tina Forsyth (Click to listen, right click and Save As to download – subscribe now via iTunes

Tina ForsythFor this episode of the Duct Tape Marketing Podcast I visited with Tina Forsyth, author of Becoming an Online Business Manager: Playing a Bigger Role with your Clients (and Yourself) Forsyth wrote her book to help train, initially VAs, in more advanced roles of helping business owners “run” the business.

Here’s her official definition of the Online Business Manager: A virtually based support professional who manages online based businesses, including the day-to-day management of projects, operations, team members and metrics.

However she likes to look at the role from a bit of a different angle – what is the purpose of an Online Business Manager beyond “what they do”?

The role of the OBM boils down to one simple thing: To free up the business owner so that they can focus their time and energy on the things that only THEY can do in their business.

What she found after writing her book was that yes, lots of VAs and marketing assistants wanted this information, but lots of business owners started to contact her as well to learn where they could get an OBM. Recently she started training would be OBMs in a 16 week certification program.

For the business or individual stuck with too much to do and no way to manage it – the OBM might prove to be a solid answer.

1 Talking Twitter Power with Joel Comm

twitter powerFor a recent episode of the Duct Tape Marketing Podcast I visited with Internet entrepreneur and author of the book twitter power, Joel Comm.

Joel’s adventures on the Internet, including creating the totally useless, entertaining and crude, but top selling iPhone application iFart, are a testament to the wide open opportunities the Internet has spawned.

In twitter power, Joel covers the basics of twitter, but goes pretty deep in some actual tactical business uses of twitter for those looking for ways to generate business and revenue opportunities.

It’s tough to imagine the shelf life of a book like this as new tools as tactics crop up everyday, but I do think this book presents some useful ways to approach this platform from a marketing standpoint and is certainly worth the read.

iLinc Web and Video ConferencingThis episode of the Duct Tape Marketing Podcast is brought to you by iLinc – Web and Video Conferencing that’s easy to use, affordable and powerful enough to make your online meetings really come alive.

  • Proving the Power of Twitter – TWITTER POWER Author Hosts First-Ever Live Tweet-a-Thon Raising Funds for WaterisLife.com Today (wileyptnews.com)
  • The Referral A Team Heads Up Make a Referral Week (ducttapemarketing.com)
  • Twitter Power: Book for beginners through Advanced (connectwithyourteens.blogspot.com)
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