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1 Join Me Live to Discover Duct Tape Coaching

We are building an entrepreneurial coaching organization like no other.

Marketing CoachJoin me live to learn how you can align your marketing expertise and experience with the Duct Tape Marketing system and brand.

I will present a detailed overview of the Duct Tape Coaching opportunity and how you can become a part of the growing Duct Tape Marketing Coach Network on Oct 22nd and again on Nov 5.

Go here to enroll in the session of your choice and find out how to make 2009 your best business year ever.

You can also check out the Duct Tape Marketing Coach site for more information

21 Do You Hold Your Customers Accountable?

I’m in training meetings this week with Duct Tape Marketing Coaches and every time I conduct these sessions interesting ideas bubble up.

Service providers often offer to provide accountability to the customers they serve – at least that’s the promise of the relationship going in. Your customers often hire you to come in and help, or maybe force, them to do the things they know they should. In fact, in some cases they may actually know how to do what they are asking of you, but they need that shove provided by the fact that you are there working with them.

So the question I would like to explore is this – at what point are there consequences if customers don’t live up to their part of the bargain? At what point do you stop inspiring, cajoling and yelling and just start backing off or disengaging all together? What about building monetary penalties into service agreements that kick in when a customer does not complete assignments they agreed to?

I know this may run counter to the “customer is always right” line of thinking, but I wonder if a customer who won’t allow you to do what you were hired to do contributes to devaluing your service? At some point they will disengage anyway and conclude that your service didn’t really help them. Is that any way to build a business?

I was once asked in an interview on this subject about the biggest mistake service providers could make and I answered – “caring more about results than our customers do.” Again, perhaps a bit cold sounding, but few things will drag you down faster than tethering yourself to a ship this is either sinking or permanently moored.

The point is, if you are putting yourself out there as a resource to help hold your customers accountable for reaching their goals, achieving a certain level of growth, or reaching a stated objective, then I think you must set very clear expectations that you are going to kick them in butt or kick them to the curb.

Their success and your reputation may both be at stake if you don’t.

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4 Coaching Excellence Series Rolls On

My monthly expert interview series continues in July with a live session with David Meerman Scott on Wednesday, July 16th Noon CDT.

David is an online thought leadership and viral marketing strategist and author of The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly.

David never fails to add valuable insights the world of marketing online. – Enroll here

If you missed it, last month’s guest was Michael Port, author of Book Yourself Solid – listen to all the archives here.