Marketing automation helps small businesses compete with large organizations by helping them accomplish more with less manpower and time. Automation need not necessarily be expensive, contrary to popular beliefs. Most of this software offer affordable monthly subscriptions. Lead conversion is ...

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Referral marketing isn’t exactly a cake walk. Many companies consider it a simple solution that they can create easily, but in reality referral marketing programs are complex. A lot of effort goes into planning and maintaining a referral program. Many ...

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photo credit Pexels Just as the adage goes, brands are what people say they are. If you looked closely at giants like Starbucks and Whole Foods, you would notice that they have communities built around their brands. The first community ...

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