I’ve said it here many times – winning high rankings in search engines is not that hard for local businesses. There are some categories of business that are very competitive and certainly require the investment of a high caliber SEO ...

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In a further continuation of my series of quick social media tips (check out 5 Tips for Getting More from LinkedIn, 5 Tips for Getting More from Facebook, and 5 tips for Getting More from Twitter), I’m covering some overarching ...

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At a recent social media workshop a participant asked me to reveal my social media routine – how I track, converse, communicate and otherwise curate all my various social media activities. I paused to think about it for a while ...

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You’ve got a blog, you’re getting into the education based, content rich, web presence thing, but sometimes you just can’t think of anything to say. Don’t worry, you’re not alone and it’s nothing to be ashamed of. Millions of marketers ...

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I think one of the things that small business marketers struggle with around the entire topic of social marketing is trying to jump into the new thing without enough analysis of what they should focus on. I happen to think ...

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So, you’ve got the website, the feature length articles in the ezine and you’re posting regular riffs on the blog – what’s missing. For some the missing content strategy might be your micro content strategy. I’m not a raving fan ...

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