As more and more people adopt social media tools and get used to Tweeting, Liking and Checking In, smart marketers are employing a raft of tactics to get them to do more and more of just that. One of the ...

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Dell just launched a pretty cool initiative called Digital Nomads. The idea is to create a content driven site that is focused on the growing numbers of people working and playing in a digital, no four walls around me, kind ...

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Market research is a challenge for many small businesses. The data that you may need to conquer your corner of the world may not exist in a tidy database, yet marketing strategy should be well informed with real information. One ...

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. . . few are actually doing much about it. Word of mouth marketing and its online namesake – “word of mouse” (I stole that from Mark Jarvis, CMO of Dell, but I don’t know where he stole it from.) ...

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I’m in Chicago this week and will be blogging while I attend the Inc.com 500 Conference As you probably already know, Inc recognizes the top 500 fastest growing companies in America based on 3 year revenue growth. The conference, presented ...

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So I’m minding my own business, watching the midsummer classic (All Star Game for my non-baseball fans) when a very nice ad from Dell pops up featuring a new slogan, “we believe,” and a new line of small business focused ...

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