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7 Join Guy Kawasaki, David Meerman Scott, Chris Brogan and Me

On May 6th at 9am PDT I will be joined by Guy Kawasaki, author of Art of the Start, Chris Brogan of ChrisBrogan.com and David Meerman Scott, author of World Wide Rave to discuss taking your brand online. This is the fourth in a series of five webinars brought to you by HP, creators of MarketSplash and the Creative Studio – online tools to make your marketing simple, professional and affordable.

guy kawasakidavid meerman scottchris brogan

I’ll be asking this all-star panel to cover many of the strategies and tactics that small business owners need to consider and tap on the way to creating a total web presence.

In today’s rapidly evolving world of marketing, few things are more important than being found online when and where your prospects are looking

For most small businesses a website is an acknowledged part of being in business, but it’s not enough.

In this session we will dive into

  • Ways to create and spread content that gets read and found,
  • How to take advantage of local and social search
  • How to make online PR work for your business
  • Optimizing online brand assets such as social profiles
  • Social networks and other online marketing outposts
  • Monitoring and measuring your brand online

This is a rare opportunity to hear from some of best and brightest online. We’ll keep it fast moving, cover lots of practical tips, and reveal all of our favorite online tools- come ready to take a ton of notes. We’ll be taking questions live too, so start thinking about what you might like to ask Chris, David, Guy and me.

Register for the free event here and receive reminders as well as a link to the recorded archive.

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6 Creating a World Wide Rave

World Wide RaveI had a chance to visit with David Meerman Scott, author of The New Rules of Marketing and PR, on a recent episode of the Duct Tape Marketing podcast. The topic of our chat was his follow-up book, World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories.

David shares some insights into what viral marketing is and has become and why he didn’t name this book for it.

The book is peppered nicely with 37 real-life examples, mostly of small businesses you may not have heard of. Personally I think this makes the book a very practical read and brings the points he makes to life in an effective way.

Highly recommend World Wide Rave for any business trying to wrap their brains around ways to get people talking about your business in authentic and self-motivated ways.

iLinc Web and Video ConferencingThis episode of the Duct Tape Marketing Podcast is brought to you by iLinc – Web and Video Conferencing that’s easy to use, affordable and powerful enough to make your online meetings really come alive.

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