Those three words – smarter, faster, cheaper are certainly the rallying cry for these times and a welcome dose of marketing reality for those trying to build a business.
For this episode of the Duct Tape Marketing Podcast I visit with David Siteman Garland, creator of Rise To The Top and author the new book Smarter, Faster, Cheaper – Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business.
David is a great example the new kind of business owner that is profiting from a consistent focus on content creation and networking, or as he calls it digital schmoozing, online.
Smarter marketing means finding ways to do things that work in the long term and create a win for customers rather than simply spending more to get more eyeballs.
Faster marketing means doing things today, in real time, and not fretting over every detail or old school rule about how things are done. Experimentation is the order of the day.
Cheaper marketing means finding ways to do things with little or no money. Even if you have the budget, there are so many smarter, faster ways to do things that cost next to nothing these days and why wouldn’t you grab and use these resources.
This book has the best insights of over two years of research, 200 interviews, thousands of conversations, and personal experiences all designed to help you and your business on your own terms – and without having to spend your life savings in the process!
You can listen to the show by subscribing the feed in iTunes or a variety of other free services such as Google Listen (Use this RSS feed) or you can buy the Duct Tape Marketing iPhone app. (iTunes link – Cost is $2.99) or Android app and listen to the show as well as about ten past shows on your phone.