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Podcasts

The Top 5 Duct Tape Marketing Podcast Episodes for 2018

In 2018, I had the opportunity to speak with an amazing group of guests on the Duct Tape Marketing Podcast. As the year draws to a close, I wanted to take a look back and share with you the five interviews with the highest number of downloads for the year.

If you enjoyed what you heard here, check out the full line-up of shows. We’ll be back the first week in January with all new episodes and guests.

Joey Coleman – How to Attract Customers and Keep Them Forever

Joey Coleman

Joey Coleman is a marketing expert and the Chief Experience Composer at Design Symphony. He has an eclectic background that includes selling custom research to Fortune 500 executives, racing along the Great Wall, juggling in front of the Taj Mahal, and singing a solo at the Kennedy Center. He’s the author of Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days.

Biggest takeaway: Retention is really the key to your business’s longterm success. If you’re able to get involved in the customer journey earlier and stick around for longer, you can convince all of your first-time customers to become loyal, repeat ones.

Click here to listen to the episode.

Petra Kolber – Letting Go of Perfection in Order to Reach Your Goals

Petra Kolber

Petra Kolber is an expert in positive psychology and fitness. She has worked with the likes of Nancy Kerrigan, Dana Torres, and George Foreman and served as a consultant to companies including Reebok, Adidas, and Gatorade. She’s also the author of The Perfection Detox: Tame Your Inner Critic, Live Bravely, and Unleash Your Joy.

Biggest takeaway: When we attach negative emotions to the concept of perfection, striving for it can paralyze us. But when we give up the idea of being perfect and make small, sustainable changes to create new habits around our thinking, we can achieve great things.

Click here to listen to the episode.

Garrett Moon – How to Create Content that Stands Out and Gets Results

Garrett Moon

Garrett Moon is the CEO and co-founder of CoSchedule, the web’s most popular marketing calendar and the fastest growing startup in North Dakota. He’s also the author of 10x Marketing Formula: Your Blueprint For Creating ‘Competition-Free Content’ That Stands Out and Gets Results.

Biggest takeaway: When creating content, you need to get specific about the problem you solve for your customer and define the one specific action you’d like them to take as a result of consuming the content. When you do that, you’ll create content that leads customers to associate the solution of their problem with your brand.

Click here to listen to the episode.

Mike Blumenthal – How to Help Your Local Business Get Found Online

Mike Blumenthal is the undisputed king of local SEO. He is the owner of Blumenthals, one of the founders of Local U and GatherUp, a review service that helps local businesses.

Biggest takeaway: Proximity, prominence, and relevance are the three major determining factors in how you rank in Google search results. Blumenthal covers the ins and outs of how to give your business the best shot at dominating local search and making sure you get found.

Click here to listen to the episode.

David Mihm – Tips for Attracting Local Clients

David Mihm is a digital marketing expert for small businesses, co-founder of GetListed.org (now part of Moz Local), and founder of Tidings. He previously served as Moz’s Director of Local Search Strategy, where he led the development of Moz Local.

Biggest takeaway: Google’s search results are now comprehensive enough where a customer theoretically doesn’t need to visit your website to do business with you—they can get all the information they need to complete a transaction from Google. This is why optimizing your presence on Google is critical, and Mihm shares tips on how to get the best results for your business.

Click here to listen to the episode.

Is your favorite episode on the list? If not, we’d love to hear which one you enjoyed listening to the most!

For our podcast audience, we can’t thank you enough for your support over the years! If you like the show, click on over and subscribe and if you love the show give us a review on iTunes, please!

local SEO

Tips for Attracting Local Clients

Marketing Podcast with David Mihm
Podcast Transcript

Perhaps the hottest area in the world of search today is local. I’ve been writing about this topic for about ten years, but Google is finally taking it seriously.

The reason? Plain old AdWords search revenue is starting to shrink and Google is looking to monetize the map and local listings as the next frontier. In fact, they never actually want you to leave the SERPs and are using your website to inform their results with knowledge rather than send traffic.

My guest for this week’s episode of the Duct Tape Marketing Podcast is David Mihm. He is a digital marketing expert for small businesses, co-founder of GetListed.org, and founder of Tidings. He and I discuss local search trends and why Google may not ever want you to leave the search engine results pages.

Mihm was instrumental in the development of Moz Local and served as Moz’s Director of Local Search Strategy. He has been invited to present on Local search marketing at every major industry conference, including the BIA/Kelsey Group ILM Series, LSA, StreetFight, MozCon, SearchLove, and multiple SMX and SES events.

Questions I ask David Mihm:

  • What’s going on in local right now that people need to know?
  • Should we optimize for Google’s 3-pack?
  • Are we coming to an age where fewer people will land on websites directly?

What you’ll learn if you give a listen:

  • What you need to know about snippets
  • Why everyone needs a VPN
  • What you need to know about the trend of blending organic and paid search

Key takeaways from the episode and more about David Mihm:

Looking for an awesome WordPress tools for your business? Look no further than Thrive Themes and Thrive Leads. They are packed with features that will not only make your website building life easy, but will make your entire website convert more of your visitors into subscribers, customers & clients. Click here to learn more.

This week’s episode is also brought to you by ActiveCampaign. This is my new go-to CRM, ESP, and marketing automation platform. With its low cost, any size of business can use it. Starting at $19/month, you can keep track of your clients, see who’s visiting your website, and follow-up based on behavior. Learn more here.

Tips for Attracting Local Clients

Marketing Podcast with David Mihm
Podcast Transcript

Perhaps the hottest area in the world of search today is local. I’ve been writing about this topic for about ten years, but Google is finally taking it seriously.

The reason? Plain old AdWords search revenue is starting to shrink and Google is looking to monetize the map and local listings as the next frontier. In fact, they never actually want you to leave the SERPs and are using your website to inform their results with knowledge rather than send traffic.

My guest for this week’s episode of the Duct Tape Marketing Podcast is David Mihm. He is a digital marketing expert for small businesses, co-founder of GetListed.org, and founder of Tidings. He and I discuss local search trends and why Google may not ever want you to leave the search engine results pages.

Mihm was instrumental in the development of Moz Local and served as Moz’s Director of Local Search Strategy. He has been invited to present on Local search marketing at every major industry conference, including the BIA/Kelsey Group ILM Series, LSA, StreetFight, MozCon, SearchLove, and multiple SMX and SES events.

Questions I ask David Mihm:

  • What’s going on in local right now that people need to know?
  • Should we optimize for Google’s 3-pack?
  • Are we coming to an age where fewer people will land on websites directly?

What you’ll learn if you give a listen:

  • What you need to know about snippets
  • Why everyone needs a VPN
  • What you need to know about the trend of blending organic and paid search

Key takeaways from the episode and more about David Mihm:

Looking for an awesome WordPress tools for your business? Look no further than Thrive Themes and Thrive Leads. They are packed with features that will not only make your website building life easy, but will make your entire website convert more of your visitors into subscribers, customers & clients. Click here to learn more.

This week’s episode is also brought to you by ActiveCampaign. This is my new go-to CRM, ESP, and marketing automation platform. With its low cost, any size of business can use it. Starting at $19/month, you can keep track of your clients, see who’s visiting your website, and follow-up based on behavior. Learn more here.

1 Why is Local Search So Important?

Marketing podcast with David Mihm

In answer to the question in the title of this post, chew on a few of these stats:

  • 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP/comScore)
  • 74% of internet users perform local searches (Kelsey Group)
  • 61% of local searches result in a purchase (Search Engine Watch)
  • 59% of consumers use Google every month to find a reputable, local business (Search Engine Watch)
  • 37% of all searches are done on mobile (ClickZ)
David Mihm

David Mihm

If  you own a business that thrives on doing business locally, you must understand how businesses in local markets are found today.

Sure, a lot of people find local businesses by asking a friend for a recommendation and if you are lucky enough to have made a positive impression on said friend there’s a chance your business will benefit. But, as the stats above reveal, today you must show up strong when people inevitably turn to a search engine – even after a recommendation from a friend – to find local goods and services.

My guest for this week’s episode is one of the world’s foremost local SEO experts and Director of Local Search Strategy for Moz.com, David Mihm.

Questions I ask David:

  • What is the difference between local SEO and traditional SEO?
  • What changes do you foresee in local SEO in the future?
  • How has content marketing affected local search?

What you’ll learn if you give a listen:

  • How location changes your search results on Google
  • How reviews, even industry specific reviews, are affecting search results
  • What is a knowledge card, and why it matters now and in the future

Check out Moz.com’s local search learning center at https://moz.com/learn/local

If this topic seems appealing join me for a live webinar – How to Win With Local Search – Thursday, May 28th – Noon CDT (GMT-5) – Enroll here

This episode of the Duct Tape Marketing Podcast is brought to you by Hostgator, where you’ll get 24 hour live support via chat, phone or email, 1-click WordPress installs, easy-to-use website builder, design services, marketing services like SEO and PPC, and for my listeners: a 30% Discount. Go to www.Hostgator.com/promo/ducttape