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8 David Allen

David Allen on Getting It All Done

Marketing podcast with David Allen (Click to listen, right click and Save As to download – subscribe now via iTunes

Getting all the stuff you’ve got to manage done as a business owner, might be the greatest challenge of all. Then of course all the new social media stuff comes along and the job of managing it all just got tougher. It seems, to some at least, that monitoring, managing, engaging and following is a full time job.

I’ve always been a big fan of David Allen’s Getting Things Done (GTD), but I think we may need his simple system for collecting, doing, delegating and deferring more than ever.

I spent a few minutes chatting with David for this episode of the Duct Tape Marketing podcast and if you’re one of those feeling a little overwhelmed these days I suggest you start with by grabbing Getting Things Done and then work your way up to his latest – Making It All Work. You can get David’s products and books at his Davidco site

There are so many layers to David’s work that I have found people who have changed their lives by adhering to the “2 minutes or less” principle while others have developed a deep sense of vision for their business because they’ve cleared the clutter for the first time.

In this podcast we cover:

  • Components of the GTD system
  • Tools for GTD
  • Using the GTD system in an organization
  • De-cluttering to move forward
  • About Making It All Work: Winning at the Game of Work and the Business of Life
  • How to get involved with GTD

38 Successful Marketing Requires Behavior Change

changeMondays are good days to think about change, establish new habits, and embrace chaos. And, all of those things come with successful marketing – it’s just part of the deal. You can’t not like marketing, not do marketing, or concede you’re no good at it – marketing must become a habit you come to love.

It’s tough to get around to marketing, I get it. You didn’t start your business because you were dying to get your hands dirty with blogging, copywriting, and selling, but you soon found out that your business would die if you did not. So, what to do?

The secret to getting marketing done is to make it a habit. Or, if I may roughly paraphrase Aristotle – “We are what we repeatedly do. Marketing, then, is not an act, but a habit.”

Most of us, I think, have more experience trying to break a bad habit than establish a good one, the secret is to create a system and process you can focus your attention on while establishing the behavior that eventually becomes second nature.

When it comes to marketing I’ve learned that small business owners can move towards making marketing a habit by doing these three things.

1) Monthly themes – choose one big marketing need – redo your website, write your marketing kit, create a new customer process – and make it the theme for that month – you can even plan out the next 6 months this way and you’ll stand a better chance of actually getting these done. This is a great idea when it comes to getting your entire staff focused on one thing. The problem is that when we try to do it all at once, we go into overwhelm and don’t get anything done. Make it simple, take the long view, and watch what happens.

2) Weekly reviews – When it comes right down to it, once you’re clear on your marketing strategy, marketing itself becomes a set of projects. When you start to look at marketing as the habit of focusing on a group of projects, you can begin to break those projects down into action steps or tasks. Your weekly marketing review should include everyone in your organization and pose the simple question – “what needs be done next” to each project on your plate.

3) Daily appointments – While you may have many things on your daily calendar, make it a habit to schedule one marketing time slot with yourself or someone working on marketing each day. This is the only way to keep the focus where it belongs – on constant advancement and improvement.

When it comes to establishing a system for getting marketing done, few compare, in my mind, to David Allen’s very simple, yet powerful, Getting Things Done. You should read this book and make it a gift to your entire staff. His latest book, Getting It All Done, is a great read as well.

You might also want to become of fan of Zen Habit’s Change Cheatsheet: 29 ways to ingrain a new behavior.

I happen to believe that owning a business is the true ticket to getting what you want out of life and that the successful marketing of said business is the only way to realize that possibility.

Image credit: David Reece

4 Time can't be managed, it just is

GTDDavid Allen, author of the wildly popular book Getting Things Done, and the almost cult-like GTD system, is my guest for a recent episode of the Duct Tape Marketing podcast.

I think David’s pretty brilliant, although you would probably never get him to admit it – his brilliance comes, in my opinion, from his consistent message that time can’t be managed, it just is. Everyone tries to do this and that to time manage when GTD suggests all that you can do is decide what’s important and make it easy to do that, without having the stress of trying to keep it all in your head.

The GTD system has taken form in all manner of software, planning tools and templates, but the beauty of it is that it’s so simple all you really need is a pen, paper and some folders.

David Allen Live on Duct Tape Marketing

Join me Thursday, April 17th at Noon CDT for a live one on one interview with David Allen, author of the perennially popular – Getting Things Done – The Art of Stress-free Productivity. We will how to be more productive, how to get more of the right things done and how small business owners can relieve stress.

You may enroll for the live session with David Allen here

This series is presented by the Duct Tape Marketing Coach Network and sponsored by GotVMail – the entrepreneur’s phone system.