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teach and grow rich

Get Rich Today by Teaching

Marketing Podcast with Danny Iny
Podcast Transcript

Teaching is the new selling – has been for about ten years now.

But, something has changed in the last year or two. Used to be that people could place some information online and as long as that info was useful, they were teaching.

Today the bar has been raised and it’s no longer enough to teach, today you must educate and produce results. I believe you are going to see many more courses that include a consulting component and a focus on doing, beyond learning.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Danny Iny. Iny is the founder and CEO of Mirasee, the host of the Business Reimagined podcast, and the author of multiple best-selling books, including Teach and Grow Rich. He and I talk about getting rich by teaching and how to grow your business using courses.

Iny is the creator of the acclaimed Audience Business Masterclass and Course Builder’s Laboratory training programs, which have together graduated over 5,000 value-driven online entrepreneurs. He freely shares lessons learned from great successes, major challenges, and even his personal life to support the online entrepreneurial community as a teacher, speaker, angel investor, and advisor.

Questions I ask Danny Iny:

  • How have info products changed over time?
  • How much accountability do educators have to ensure students get the results they’re looking for?
  • Can a course be a part of anybody’s business model?

What you’ll learn if you give a listen:

  • What the difference is between information and education
  • What they keys are to creating a successful course
  • What role technology plays in building a course

Key takeaways from the episode and more about Danny Iny:

Get Rich Today by Teaching

Marketing Podcast with Danny Iny

Teaching is the new selling – has been for about ten years now.

But, something has changed in the last year or two. Used to be that people could place some information online and as long as that info was useful, they were teaching.

Today the bar has been raised and it’s no longer enough to teach, today you must educate and produce results. I believe you are going to see many more courses that include a consulting component and a focus on doing, beyond learning.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Danny Iny. Iny is the founder and CEO of Mirasee, the host of the Business Reimagined podcast, and the author of multiple best-selling books, including Teach and Grow Rich. He and I talk about getting rich by teaching and how to grow your business using courses.

Iny is the creator of the acclaimed Audience Business Masterclass and Course Builder’s Laboratory training programs, which have together graduated over 5,000 value-driven online entrepreneurs. He freely shares lessons learned from great successes, major challenges, and even his personal life to support the online entrepreneurial community as a teacher, speaker, angel investor, and advisor.

Questions I ask Danny Iny:

  • How have info products changed over time?
  • How much accountability do educators have to ensure students get the results they’re looking for?
  • Can a course be a part of anybody’s business model?

What you’ll learn if you give a listen:

  • What the difference is between information and education
  • What they keys are to creating a successful course
  • What role technology plays in building a course

To learn more about Danny Iny, click here. To get a free digital copy of Teach and Grow Rich (2nd Edition), click here. To be one of the first 50 listeners to get a free hard copy (with all of the bonus features), order the book and use the promo code “ducttape.”

2 Lead Conversations to Replace Lead Funnels

danny-iny

Marketing Podcast with Danny Iny

The term “lead funnel” seems to be getting a lot of love from the Internet marketing set. Today it seems as though there are dozens of marketers promoting products and courses teaching this age old tactic cloaked in a new set of tools.

While the idea of a lead funnel makes a great deal of sense – you get people who are interested in an idea and get them more and more excited about your solution as the answer to their idea.

The problem I have is  more in the execution.

You don’t have to look much farther than the language of the lead funnel crowd – terms like lead magnets and trip wires give you the sense that this whole marketing thing is just a big game of cat and mouse and that prospects simply need to be tricked into buying.

For over a decade now I’ve presented the idea of The Marketing Hourglass as a replacement for the marketing funnel and as a way to more accurately represent the journey our prospects and clients want to experience.

Vital to this way of thinking is the realization that building know, like and trust sufficient to turn a prospect into a customer requires a level of engagement more like a conversation with a friend than guerilla warfare tactic.

[tweetthis]Turning a prospect into a customer requires a level of engagement more like a conversation with a friend than war tactic.[/tweetthis]

My guest on this week’s episode of the Duct Tape Marketing Podcast is Danny Iny, founder of Mirasee Marketing, host of the Business Reimagined podcast and the bestselling author if multiple books including Engagement From Scratch. We discuss the power of a name, the value of storytelling in marketing, and better ways to reach your target audience.

Iny is quietly sparking a change in the marketing conversion world by teaching the art of the narrative conversation as the best way to communicate and build long-term marketing relationships.

In our conversation we cover a lot of ground, but mostly we agree that if you actually pay attention to and care about what your prospects care about, marketing is a lot more fun.

Questions I ask Danny:

  • How did you reach the name Mirasee Marketing for your business?
  • Is there a storytelling formula you can follow for your marketing?
  • Is a conversational tone in your marketing materials critical?

What You’ll Learn if You Give A Listen:

  • The value of storytelling in marketing
  • How to create the interest and desire for your product before you sell it
  • Why crafting a cool story isn’t going to sell someone something they don’t want