If it costs too much to bring in customers, you’re quickly going to find yourself treading water. You congratulate your staff on the sale (keep it going!), yet your marketing spends translates into zero net gain–or even a loss in ...

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photo credit: Flickr How has marketing changed thanks to social media? Well, now 90% of customers are influenced by online reviews. Some companies cringe when they hear this: The decision whether to buy can come down to a good or ...

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