Now that pretty much everyone on the planet gets the importance of content marketing it’s time to throw a wrench in the works. To remain effective with your content marketing efforts you must constantly evaluate, change and evolve! I know ...

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Marketing podcast with Dan Pink photo credit: ernestkoe via photopin cc My father was a salesman in the classic Willy Loman kind of way, without the sad tragedy part. He got up each week, packed his bags and went on ...

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Speaking, or, at the very least, effectively presenting an idea, whether to two or two thousand, is an essential business skill. I would argue that marketers should have one or two core presentations that they make routinely as a way ...

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Dan Pink has a new book coming out at the end of the year – Drive: The Surprising Truth About What Motivates Us – that may help people rethink the entire notion of the carrot and stick approach to motivating ...

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I’ve added a weekend post routine that I hope you enjoy. Each weekend I write a post that features 3-4 things I read during the week that I found interesting. Generally speaking it won’t involve much analysis and may range ...

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With 2009 just around the corner I thought it would be fun to collect the thoughts of some of the leading marketing folks around the web, but do so in what I am calling snack size fashion – so welcome ...

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