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6 Getting Clarity One Minute at a Time

Marketing podcast with Dan Martell

Have you ever wanted to seek out and find very specific advice for a really big thing you’re wrestling with? Or maybe for just that little thing that needs a specific experience or skill?

Dan Martell

Dan Martell – founder and CEO of Clarity.fm

If you’re in business I’m guessing you have that thought several times a day. What if there were a storehouse of people with all kinds unique expertise just waiting to hear from you? And what if you could dial up one of those experts and “pick their brain” for a minute or two?

Well the good news is there is such a place and it’s called Clarity.fm.

Clarity was founded by Dan Martell, a Canadian entrepreneur and angel investor. Some long time readers might remember another company Dan started called Flowtown, as I profiled it years ago before he successfully sold that venture.

The idea behind clarity is both simple and brilliant. It borrows from the current shared economy trend that creates markets from available capacity – Think AirBnB, Lyft, RelayRides, Uber and Sidecar.

Clarity is a marketplace for available expertise. People with experience register and create a profile, set an hourly rate and make their expertise available to people who need it.

What makes the marketplace run is experts create the product, those in need buy the product and Clarity brokers the process.

While clarity is a potentially lucrative revenue source for consultants and advisors, I think the challenge it really addresses is the “pick your brain” syndrome that can present a problem for any entrepreneur.

Budding entrepreneurs are hungry for advice that successful entrepreneurs often love to share, and Clarity creates the process that makes it work for both. Many experts on Clarity donate proceeds to charity causes and fees range from $1 minute to, well, Mark Cuban prices per minute.

Seems like a Clarity profile would be a natural way to extend and monetize both a blog and a LinkedIn profile.

I got to visit with Martell while he was speaking at a conference and I present his story and advice for this week’s episode of the Duct Tape Marketing Podcast.

By the way, here’s my Clarity profile.

12 Turning an Email Address Into a Social Profile

Marketing podcast with Ethan Bloch (Click to play or right click and “Save As” to download – Subscribe now via iTunes

Imagine this scenario. You run an ad that directs someone to your landing page for a free report. They fill out the form, providing only their email address, and fifteen seconds later you receive an alert that tells you this person is a very high profile blogger, connector and influencer in your industry – just the kind of person you are looking for to pilot your new white labeled service.

flowtownThe process described above is no longer fiction due to an innovative new service called Flowtown. In this week’s episode of the Duct Tape Marketing Podcast I visited with Flowtown cofounder and CEO Ethan Bloch. Flowtown’s mission, according to Bloch, is to help businesses paint a really rich story about their customers by appending each customer’s social media activity to their record. Or, as they put it on their website – turn an email into a social profile. I equate this to the high tech version of the salesperson of past days that knew how to quickly establish some sort of common ground with a prospect or customer.

The use of social data in the business world has become so essential and so expected that I believe the day is coming when customer and prospects will assume you know a great deal about them and expect that they can discover a great deal about the people and companies that they are considering working with through their own social networks.

Bloch shares a quote from his cofounder Dan Martell that I think is so true these days – “you already know everyone you need to know, you just don’t know who they are”

The power of Flowtown is simplicity and the growing number of integrations with service providers such as MailChimp, Campaign Monitor, Wufoo, and Unbounce.

In case you hadn’t gathered, I think Flowtown is a tool that every marketer needs in the toolbox.

The Duct Tape Marketing Podcast is brought to you by Fairfield Inn & Suites Small Business Road-to-Success Challenge