It’s guest post day here at Duct Tape Marketing, and today’s post is from Dan Kraus – Enjoy! Have you heard someone talk about customer acquisition cost (CAC) or customer lifetime value (CLV or LTV)? If you’re in the tech ...

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In the marketing world, niche terms and metrics get thrown around frequently, and while there is some jargon that you can just shrug off, there are others that you should pay attention to, which brings me to the topic I’d ...

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