Link shortening, the act of turning a long URL into something more like 10-13 characters, has become an important online activity. So much so that tools have cropped up just to provide this service. Image caitra via flickr For example ...

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Marketing podcast with Gail Goodman (Click to play or right click and “Save As” to download – Subscribe now via iTunes This week’s guest on the Duct Tape Marketing podcast is Gail Goodman, Chairman, President, and Chief Executive Officer of ...

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One of the major push backs I get surrounding twitter use for business involves the idea of ROI. It’s a genuine concern and something that can feel very hard to measure for most businesses. It’s rare when someone can effectively ...

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