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  • Tag: Core message

How to Make Story Your Core Message

I’ve been writing about the use of story in marketing for years, and here’s what

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How to Make Story Your Core Message

How to Create a Core Message

Marketing Podcast with John Jantsch In this week’s episode of the Duct Tape Marketing Podcast, I’m

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How to Create a Core Message

Admitting We Have a Problem Is the First Step

One of the most fulfilling moments in my consulting work comes when a client finally

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Admitting We Have a Problem Is the First Step

Simplify

There is a somewhat famous Albert Einstein quote that goes: “Make everything as simple as

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Simplify

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Duct Tape Marketing is founded on the simple belief that marketing is the most important small business system.

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