Perhaps the most important marketing step any business can take is to discover a way to be different. photo credit: bernat… via photopin ccDifferent is doing something like no other. Different is creating your own category. Different is exceeding people’s ...

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This is part two of a three-part series on Finding Strategy. Each post includes a free template. So, I’ve been preaching this one pretty hard for a bunch of years and see no end in sight, because it’s just that ...

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I’m taking some vacation time this week and I’m actually going to stand waist deep in the Columbia River in Oregon and cast for Trout. (Don’t worry I won’t hurt any I’m strictly a catch and release kind of guy.)  While I am ...

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I’m taking some vacation time this week and I’m actually going to stand waist deep in the Columbia River in Oregon and cast for Trout. (Don’t worry I won’t hurt any I’m strictly a catch and release kind of guy.)  While I am ...

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Image: kainet via Flickr Anyone that’s heard me speak or read my books knows that I believe marketing strategy is far more important to the small business than marketing tactics. Any yet, the tactical idea of the week gets most ...

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