Perhaps the most important marketing step any business can take is to discover a way to be different. photo credit: bernat… via photopin ccDifferent is doing something like no other. Different is creating your own category. Different is exceeding people’s ...
Every effective marketing strategy lives and dies by the ability to capture and communicate the strategies core point of differentiation in a simple, yet compelling, manner. When your market can actually understand and perhaps even feel how your business is ...
This is part two of a three-part series on Finding Strategy. Each post includes a free template. So, I’ve been preaching this one pretty hard for a bunch of years and see no end in sight, because it’s just that ...
I’m taking some vacation time this week and I’m actually going to stand waist deep in the Columbia River in Oregon and cast for Trout. (Don’t worry I won’t hurt any I’m strictly a catch and release kind of guy.) While I am ...
I’m taking some vacation time this week and I’m actually going to stand waist deep in the Columbia River in Oregon and cast for Trout. (Don’t worry I won’t hurt any I’m strictly a catch and release kind of guy.) While I am ...
Image: kainet via Flickr Anyone that’s heard me speak or read my books knows that I believe marketing strategy is far more important to the small business than marketing tactics. Any yet, the tactical idea of the week gets most ...
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