Content marketing tools - Duct Tape Marketing

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5 My Content Creation Toolbox

This month’s theme here at Duct Tape Marketing is writing – you might enjoy these two posts if you have read them yet – 7 Things I Did Not Know About Writing Before I Started and How I Write and How I Decide What To Write

photo credit: erin m via photopin cc

photo credit: erin m via photopin cc

Essentially, from a marketer’s point of view, writing is about producing content for the purpose of turning interest to purchase. In that pursuit there are many forms of content that come into play. Content that must create awareness, trust, education, engagement and conversion and, in many cases, take the form of written word, spoken word, pictures, video, graphics and even visual representation of otherwise dry data.

Because I get asked lots I thought I would share the tools I use to turn out content in various forms. (Feel free to add to the list below!)

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