photo credit: Jack Moreh Email marketing is a creative technique businesses have long used to reach people who could potentially be interested in their company. To some, the idea is outdated and social media is considered king for appealing to ...

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No matter how enamored you may be with social media, email still outpunches just about every tool out there when it comes to cost effective lead conversion. Now, done correctly, what this really means is effectively using email communication in ...

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This post is part of a creative marketing series sponsored by HP [polldaddy poll=”4379569″] With the advent of social media, email marketing has taken a bit of a back seat in terms of buzz – but not with marketers that ...

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All around us companies are innovating. New web-based applications are cropping up faster than you can count. These applications, when used as a stand alone, can make life much easier. However, the real power of an elegantly thought out application ...

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Marketing podcast with Gail Goodman (Click to play or right click and “Save As” to download – Subscribe now via iTunes This week’s guest on the Duct Tape Marketing podcast is Gail Goodman, Chairman, President, and Chief Executive Officer of ...

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Email service provider Constant Contact long ago established their role as leader in the industry. Today they unveiled Event Marketing a tool that may prove to widen that gap. Event marketing online has become an important piece of the small ...

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