Okay, maybe spy is a little strong but experience tells me that most small businesses don’t know much at all about what their greatest competitors are up to when it comes to marketing. I know you don’t really have any ...
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Back to Podcast Transcript This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: You come up with this great, new invention or innovation, and you’d go to market, and then ...
Marketing Podcast with Steve A. Miller Podcast Transcript This week’s guest on the Duct Tape Marketing Podcast is Steve A. Miller. Miller is a consultant, speaker, and author. His most recent book, Uncopyable: How to Create an Unfair Advantage Over Your ...
photo credit: Small Town Snails via photopin (license) Without understanding and defining your true core message, people are going to compare you to your competition on price alone. This is a tricky situation to be in. Sure people want the ...
So, I’m thinking the title of this post may have brought you here out of curiosity if nothing else, but I assure you the following concept possesses immense opportunity for the creative thinking marketer. photo credit: JanetandPhil via photopin cc ...
Being different, or more accurately, having a point of differentiation that matters to a market, is one of the most critical marketing strategies for the small business. Intentionally finding and centrally communicating that point of difference is what sets the ...
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