Okay, maybe spy is a little strong but experience tells me that most small businesses don’t know much at all about what their greatest competitors are up to when it comes to marketing. I know you don’t really have any ...

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Back to Podcast Transcript This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: You come up with this great, new invention or innovation, and you’d go to market, and then ...

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Marketing Podcast with Steve A. Miller Podcast Transcript This week’s guest on the Duct Tape Marketing Podcast is Steve A. Miller. Miller is a consultant, speaker, and author. His most recent book, Uncopyable: How to Create an Unfair Advantage Over Your ...

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photo credit: Small Town Snails via photopin (license) Without understanding and defining your true core message, people are going to compare you to your competition on price alone.  This is a tricky situation to be in.  Sure people want the ...

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So, I’m thinking the title of this post may have brought you here out of curiosity if nothing else, but I assure you the following concept possesses immense opportunity for the creative thinking marketer. photo credit: JanetandPhil via photopin cc ...

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Being different, or more accurately, having a point of differentiation that matters to a market, is one of the most critical marketing strategies for the small business. Intentionally finding and centrally communicating that point of difference is what sets the ...

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