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23 The Right Way to Buy an Email List

If you think you can forgo email marketing in favor of Twitter of Facebook you are sadly mistaken. Email marketing is still the most responsive form on online bar none.

So, building up lists of emails is a task you must put some effort behind in order to kick your email marketing efforts into gear. The problem is nobody really wants more email, particularly spam from unknown sources. When I talk about buying email lists, I’m am not talking about buying or renting so called opt-in lists from list brokers. I’m talking about offering something of value as a way to motivate someone to willingly exchange their email address with you in order to receive your offers and additional contact.

That’s right, the price of getting emails has gone up over the last few years and you’ve got to get creative in order to build your lists. You’ve got to earn those email subscribers!

Here are a few offers that work every time

1) Great how to information. Create checklists, forms, and detailed instructions for things that your prospects might want to know or use. This is something you should be doing no matter what, but using this information to attract email addresses is a proven winner. Hubspot is a great example of a company that produces tons of useful info.

2) Free tools. Create templates, rank checkers, calculators and widgets and let people use them to their heart’s content and even enable them to pass them around. Aaron Wall of SEO Book is a master of this one.

3) Coupons. Give people something of value towards a purchase or free trial and watch them line to get on your list. You can use tools like CellFire to automate and deliver your coupons to mobile devices.

4) Access. Create a membership level for information and community that starts with registering. This can be done with membership software like WishListMember or even through a WordPress plugin that reveals additional content to registered users.

Once you collect those email addresses keep pounding away with value, don’t abuse them with offer after offer. When you continue to add value through great content and education they will turn themselves into buyers and referral sources over time.

7 Old School and New School Coupons Come Together

mobile couponCoupons have been around for a long time. Recently, they have moved firmly into the digital world where a new generation of users are downloading them to computers and mobile devices.

In this week’s episode of the Duct Tape Marketing podcast I visited with Steven Gray of Money Mailer and Brent Dusing of CellFire.

Money Mailer is the clear leader in the direct postal mail coupon space with deliveries to over 190 million homes. CellFire is picking up steam delivering mobile coupons. The pair appeared on the show in part to promote a joint venture aimed at merging their specific mechanisms to the benefit of consumers and advertisers alike.

I think it’s a great move frankly. The mobile coupon market is still in the pizza and fast food world of the teen, but from my experience teens (especially teen girls – of which I’ve raised several) are pretty hot on coupons for stuff in the mailbox.

Marketers like Victoria’s Secret, Gap, Old Navy and some independent locals are finding that teens can be driven to their stores with good old fashion free stuff offered in the mailbox.

So I’m thinking that if Money Mailer can take that mentality and attract an advertiser looking for a younger demo and marry it with a mobile play – good stuff could finally occur in this space. Some ifs, but a good partnership.

AT&TThis episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.