Business Books - Duct Tape Marketing

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1 Business Books You Won't Find in the Business Section

I love to read all kinds of book. These days I read a ton of business as a bit of an occupational hazzard, but I love to find those non business books that contains tons of unique ideas that I can apply to business.

Business books

photo credit: Stuck in Customs via photopin cc

I wrote this month’s column for OPEN Forum and shared ten such books that have had major impact for me – 10 Vital Business Books That Aren’t Technically About Business

I also asked the question below innocently enough on Facebook and got so many great recommendations I thought I would extend the conversation here on the blog.

Please jump in and add your favorite non business book that taught you a lot about business.

6 Creating a World Wide Rave

World Wide RaveI had a chance to visit with David Meerman Scott, author of The New Rules of Marketing and PR, on a recent episode of the Duct Tape Marketing podcast. The topic of our chat was his follow-up book, World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories.

David shares some insights into what viral marketing is and has become and why he didn’t name this book for it.

The book is peppered nicely with 37 real-life examples, mostly of small businesses you may not have heard of. Personally I think this makes the book a very practical read and brings the points he makes to life in an effective way.

Highly recommend World Wide Rave for any business trying to wrap their brains around ways to get people talking about your business in authentic and self-motivated ways.

iLinc Web and Video ConferencingThis episode of the Duct Tape Marketing Podcast is brought to you by iLinc – Web and Video Conferencing that’s easy to use, affordable and powerful enough to make your online meetings really come alive.

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20 My Three Favorite Business Reads This Year

As part of my work as a publisher and podcaster I get to read lots of books and interview some great authors. The following three books somehow made my top three list for the year, although ask me on another day and the list could change.

iraArt of LearningHarmonic Wealth

Predictably Irrational – Dan Ariely – Gets at the heart of why we do what we do. Fascinating marketing stuff inside this book.

The Art of Learning – Josh Waitzkin – Taught me a bit about the way people master things – great story too. (Josh on Duct Tape Podcast)

Harmonic Wealth – James Aurthur Ray – Good approach to the art of attracting wealth.

So, what were your favorite business books this year. Any surprises?

6 Reality Check with Guy Kawasaki

Reality CheckGuy Kawasaki stopped by the Duct Tape Marketing Podcast to discuss his newest book Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition.

Reality Check is a compilation of some of Guy’s greatest hits, posts and articles, but it is not simply a rehashing. This format brings his down to earth style into much greater overall context. When you read one of Guy’s blog posts you get his thoughts at that moment, but a collection of his posts framed in a category, makes for a much more strategic read.

The thing I love the most about his book is that you can plop it open to any page and just start reading. You don’t have to read it cover to cover, every single page seems to hold a nugget of great, or at least amusing, advice.

Some of Guy’s gems include the 10,20,30 rule of presentations – no more than 10 slides, delivered in 20 minutes, no type smaller than 30 point. Or, sales fixing everything – get selling and worry about creating the sock puppets when you have cash flow. Go check it out!

AT&TThis episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

7 Join Me Live with Seth Godin

The future belongs to those who lead.

We have always had tribes – churches, schools, community groups, but they’ve been organized around place. Today we have tribes organized around ideas and the technology to tie those ideas together like never before – but who leads a community like that? How do you lead a community like that?

That’s the message of Seth Godin’s incredible new book, Tribes. It’s an important book and I believe that it’s “required reading” for every entrepreneur and business professional who wants to be remarkable.

Join me live on Friday, Oct 24 at 1pm Eastern Time as Seth Godin, Dave Lakhani and I discuss this very relevant topic.

Dave Lakhani, is the bestselling author of Persuasion and his new book, Subliminal Persuasion. This should be a good time. Come learn why more profitable, powerful and productive to be a leader than ever before! Reserve your seat for the call.

Can’t make the live call? Not to worry. Go ahead and register and you’ll receive a recording link when the call is over.

Spread the word!

3 Stephen M.R. Covey Talks About Trust

Stephen M.R. CoveyStephen M.R. Covey joined me to talk about trust for the August session of the Duct Tape Marketing Coaching Excellence Series.

Covey is co-founder and CEO of CoveyLink Worldwide and author of bestselling The SPEED of Trust

Trust is such a big issue in business and, in fact, a core component of my definition of marketing – getting someone who has a need to know, like and trust you. The need for trust is such an obvious notion but I think many people take a limited view of what it really means. Covey talks about the need to both earn and give trust as equal parts of the same concept.

During our chat he share a story about a street vendor who was frustrated by the fact that he could only serve a finite number of customers because he spent so much time taking money and making change. So, as a test, he started allow the customer to pay and make change on their own. He discovered that not only could he serve many more customers over lunch, people were rarely dishonest and, in fact, tips were higher. By extending trust he built his own.

You can listen here. or subscribe now and listen via iTunes

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5 The Art of Learning

The Art of LearningI’ve conducted hundreds of interviews on the Duct Tape Marketing podcast over the last few years and I can’t remember when I’ve had a better time talking with a guest than I did during this show with Josh Waitzkin. It’s not often that an 8-time National Chess Champion, 13-time Tai Chi Chuan Push Hands National Champion and Two-time Tai Chi Chuan Push Hands World Champion stops by to talk small business. subscribe and listen now via iTunes

Waitzkin is the author of a book that is solidly on my top ten for business owners and marketers. First off, the Art of Learning is an engaging read. Josh’s story is hard to put down. The nuggets of insight into why and how we accomplish or don’t accomplish is what really makes his approach to teaching and learning truly unique.

In 1993 Paramount Pictures released the film Searching for Bobby Fischer, based on the highly acclaimed book of the same title written by Fred Waitzkin, documenting Josh’s journey to winning his first National Championship.

AT&TThis episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

4 Talking Trust with Stephen M.R. Covey

Join me on Monday, August 18th for a discussion with Stephen M.R. Covey.

Stephen M.R. CoveyCovey is co-founder and CEO of CoveyLink Worldwide and author of bestselling The SPEED of Trust

We will be talking about a number topics and participants have the chance to submit questions to Steven and express opinions via polls during the live webinar- Monday, Aug 18th Noon CDT

To participate in the program you must enroll here.

17 What Makes a Business Green?

There’s a lot of talk these days in marketing circles about “green business” practices and marketing. I spent some time talking about this very thing with Tim Sanders whose upcoming release – Saving the World at Work – dives into the topic in a very smart way. (Look for our chat on the Duct Tape Marketing podcast)

Being green isn’t just about recycling, it’s about nurturing, growing things, instead of just using them. In fact, being green has as much to do with purpose and people as it does plastic and paper.

Companies that want to lean on their greeness as a marketing advantage need to do three things, in this order:
1) Grow and nurture their people – hire people who think green, empower and inspire them to make wise choices
2) Grow and nurture their community – involve the purpose of the business in the local community
3) Grow and nurture their planet – only now does recycling and carbon exchanging make a true difference

The beauty of this somewhat expanded view is that even the smallest business can do this and make a meaningful difference.;

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