Why Direct Marketing Is More Effective Than Ever
In this episode of the Duct Tape Marketing Podcast, I interview Brian Kurtz, Founder and CEO of Titians Marketing. Brian is a true fan of direct marketing.
Starting in the list business gave him a solid foundation in learning about audiences, demographics and database marketing; then, working in all media helping Boardroom as Executive VP sell millions of newsletter subscriptions and consumer books put all of that list training to good use.
For nearly 40 years Brian has followed a specific set of direct marketing principles that helped him build the iconic publishing company to $150 million at its height; and those same principles are currently helping him apply all he has learned and done to everything that is state-of-the-art in marketing today.
Questions I ask Brian Kurtz:
What did marketing look like before the internet?
What’s the oddest thing you ever sold?
How are you seeing marketers using direct mail to expand their business?
Is 2020 a window where direct mail is more important even as a communication form?
What you’ll learn if you give a listen:
- What you can learn from direct marketing before the internet
- The best way to communicate with leads
- What a physical product can add in terms of perceived value
More about Brian Kurtz:
- To learn more about Brian Kurtz
Like this show? Click on over and give us a review on iTunes, please!
This episode of the Duct Tape Marketing Podcast is brought to you by .site.
Have you ever tried looking for a domain name? Chances are that the first few options you tried were not available. You are not alone!
Now you have the power to change this. You can get the exact domain name that you want on new domain extensions such as .site. It is short, it is simple-to-understand and it literally means “website” so it’s perfect for any website that you might be building.
In fact, I got myself www.selfreliance.site where I talk about my book ‘The Self Reliant Entrepreneur’ and share content to help people become self-reliant in their entrepreneurial journey.