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Why Nobody is Finding Your Content

Marketing Podcast with Brian Dean

Brian Dean

I believe that elements of SEO are now elevated to the strategic level. In other words, as you plan your message, website structure, and content for your marketing, you better include some research commonly seen as a technical aspect of SEO.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Brian Dean. He is a digital marketing expert and founder of Backlinko, an SEO training blog. He and I discuss on-page ranking factors and the simple steps you need to apply to every piece of content to get found online.

Since launching Backlinko, Brian quickly made a name for himself by publishing practical strategies that marketers can use to grow their online business. Backlinko is now one of the most popular marketing blogs online. Did we mention that he’s built this growing business while traveling in countries like Thailand, Japan, Spain, and Turkey? It’s true. He currently lives in Berlin, Germany.

Questions I ask Brian Dean:

  • What are some of the most important things to know about SEO?
  • What is LSI?
  • Are internal and external links still valuable?

What you’ll learn if you give a listen:

  • Why keyword research is so important
  • Which on-page ranking factors are still important
  • Why your page title shouldn’t necessarily be your URL

Key takeaways from the episode and more about Brian Dean:

Like this show? Click on over and give us a review on iTunes, please!

Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at ducttapemarketingconsultant.com.

Need more tips on search engine optimization? Check out our entire Guide to SEO. For more tips on website design, check out our Small Business Guide to Website Design.

nobody seeing content

Find Out Why Nobody is Finding Your Content

Marketing Podcast with Brian Dean

Brian Dean

I believe that elements of SEO are now elevated to the strategic level. In other words, as you plan your message, website structure, and content for your marketing, you better include some research commonly seen as a technical aspect of SEO.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Brian Dean. He is a digital marketing expert and founder of Backlinko, an SEO training blog. He and I discuss on-page ranking factors and the simple steps you need to apply to every piece of content to get found online.

Since launching Backlinko, Brian quickly made a name for himself by publishing practical strategies that marketers can use to grow their online business. Backlinko is now one of the most popular marketing blogs online. Did we mention that he’s built this growing business while traveling in countries like Thailand, Japan, Spain, and Turkey? It’s true. He currently lives in Berlin, Germany.

Questions I ask Brian Dean:

  • What are some of the most important things to know about SEO?
  • What is LSI?
  • Are internal and external links still valuable?

What you’ll learn if you give a listen:

  • Why keyword research is so important
  • Which on-page ranking factors are still important
  • Why your page title shouldn’t necessarily be your URL

Key takeaways from the episode and more about Brian Dean:

Like this show? Click on over and give us a review on iTunes, please!

Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at ducttapemarketingconsultant.com.

Why Backlinks Still Matter for SEO

Brian_Dean_Headshot

Marketing podcast with Brian Dean

SEO has certainly evolved over the last few years. I actually wrote about the marriage of search, content and social as far back as 2009, but today, it’s just a given that SEO, content and social media go hand in hand.

My guest this week on the Duct Tape Marketing Podcast is Brian Dean, internationally recognized business leader, SEO expert and founder of Backlinko, a great site for learning how to do SEO right today.

Dean is a true kindred spirit in that everything he produces is actionable and practical. Although he’s only been writing about SEO for a few years, his site has become a real go-to for me to find very useful ideas on building traffic, getting links and ranking for keywords.

He’s also a master at capturing leads so pay attention to all of the offers he makes and how he makes them when you visit Backlinko.

Questions I ask Brian:

  • How has SEO changed over the last 5-6 years?
  • What do you need to focus on today to get new backlinks?
  • Does On-Page Optimization still matter?

What you’ll learn if you give a listen:

  • Why backlinks are still such an important factor to your SEO
  • Why great content is still the key to achieving backlinks
  • Why focusing on one great piece of content works even better than a blog post a day

For more info on Backlinko and want to take advantage of a special offer exclusively for Duct Tape Marketing System listeners, click here: http://backlinko.com/ducttape

This episode of the Duct Tape Marketing podcast is brought to you by Sidekick by Hubspot. Duct Tape Marketing Podcast listeners can get a free month by visiting http://getsidekick.com/ducttape