How does someone decide to buy a product or service? This is answered by the customer life cycle or sometimes called the Buyer’s Journey. The sale is made when a buyer goes through three key phases: Awareness, Consideration and then ...

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The first thing that most people do when they have a question nowadays is to “Google” it. In fact, that is the way many people research the product or service that they are buying. It’s the dream of many small ...

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