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weekend favs

Weekend Favs May 26

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • BounceX – People-based marketing cloud – BounceX unlocks the first scalable revenue channel in 10 years.
  • Online Video Advertising: All You Need to Know in 2018 – This guide helps you overcome obstacles and plan a highly effective video ad.
  • Data-Driven Marketing – Covering everything from website personalization, to SEO, to competitive marketing and PR, these authors break down exactly how they use data to grow faster.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

How GDPR Highlights How We Should Be Marketing

Marketing Podcast with Ryan Urban
Podcast Transcript

Ryan Urban

My guest for this week’s episode of the Duct Tape Marketing Podcast is Ryan Urban. He is the founder and CEO of BounceX, a people-based marketing consultancy that helps organizations increase their online conversion rates. He and I discuss what may be the most popular topic as of May 2018, the General Data Protection Regulation (GDPR).

Founded in 2012, BounceX’s People-Based Marketing (PBM) cloud is the first new revenue channel with scale in 10 years. With offices in NYC and London and named the fastest growing software company in America by Inc Magazine in 2016, the company currently powers thousands of digital properties, expanding across a multitude of industries. For the first time, brands and publishers have a meaningful paid channel outside of Google and Facebook.

Questions I ask Ryan Urban:

  • What exactly is GDPR?
  • Do US-based companies need to worry about GDPR?
  • How is GDPR being enforced?

What you’ll learn if you give a listen:

  • What initiatives are driving GDPR
  • How to update your privacy policy
  • How to be more people-friendly in your marketing

Key takeaways from the episode and more about Ryan Urban:

Like this show? Click on over and give us a review on iTunes, please!