I’ve got another free eBook for you – keep reading!
I’ve experimented with various coaching and consulting models over the years and while I’m a big strategy before tactics kind of guy I like some things about a model I call blueprinting.
The idea behind blueprinting is to map out a manageable set of steps each month based on proven areas of focus. The value in this approach is that it’s one that works for those businesses that have lots of tactical things they need to put into place, but lack a full time marketing person.
Over the course of the year they tick off items and make steady progress building a marketing system. All of the items that make the list are drawn from categories that make sense no matter when they get to them.
Each month the consultant gives a client a series of action steps and then essentially stands back and offers needed guidance and feedback. It’s a great way to create a year-long engagement that can be tailored to specific needs and budgets.
I’ve created a free eBook based on my Total Online Presence program using that annual blueprinting methodology. Don’t worry about when you start, just get started in month one and move through the steps. (Grab the free blueprint eBook here)
This is a coaching and consulting model that can be practically applied to many types of consulting practices once you develop the road map.
Enjoy! And let me know what you might consider blueprinting in your business.