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16 Step Checklist for the Perfect Blog Post

perfect blog post checklist

You work hard to create content – sometimes on the fly in the midst of the raging storm that is entrepreneurialism.

In the rush to get the thing out though you can diminish its impact through oversight and sloppiness. You might even do your brand more harm than good. And then all that hard work has less payoff.

Use this sixteen-point checklist as a guide to help establish a pre-publish blog post/page routine so you can hit publish with incredible confidence.

☐ Keywords – Do you have a plan for optimizing certain keywords and phrases as the focus for this post? (Yoast SEO Plugin helps analyze if you’ve used these phrases in the right amount.)

☐ Grammar and Spelling – Have you proofed your post to catch typos and embarrassing grammar missteps? (Check out Grammarly – it will check you as you go.)

☐ Headline – Have you spent time writing an appealing headline? Use strong adjectives and action packed benefit statements.

☐ Hook – Does your first paragraph draw the reader into the payoff even if you spend the next ten paragraphs setting it up?

☐ H2, H3 – Have you made your post scannable by breaking it into subsections and lists with H2 and H3 formatting to help with readership and let Google know what’s important?

☐ Permalink – Have you changed your permalink to include your keyword rather than simply use the default permalink post title?

☐ Links – Have you looked for ways to link internally to related posts or externally to resources that add value? Have you used keywords in the anchor texts of these links?

☐ Category – Have you chosen an appropriate category that matches up with your core themes? Categories can help organize and produce their own feed to use in other ways.

☐ Tags – Have you tagged the content to include people, things or resources you’ve mentioned?

☐ Featured Image – Have you included a compelling image and chosen it as your featured image? The image in this post was created using Canva.

☐ Image alt attribute – Have you written an alt attribute to describe your image in terms of your keywords?

☐ Title – Have you written a title attribute that uses your keywords? (This is a feature of a good plugin such as WordPress SEO Plugin by Yoast.)

☐ Meta Description – Have you written a description that might entice someone to click through if they read it in search engine results? (Again Yoast)

☐ Author – Have you chosen the correct author if you have multiple authors for the blog?

☐ Preview – Have you looked at a live preview just to make sure everything is as it should be?

☐ Publish – Have you hit the publish button?

Okay, now go out there and promote the heck out of your perfect post!

 

62 Automatically Add Blog Posts to Your Facebook Fan Page Wall

Update: After I posted this Notes started acting odd, so you might also looked at the NetworkedBlogs app to accomplish the same.

There are lots of plugins and apps that make it very easy to republish blog content to your Facebook personal wall, but many businesses these days are much more interested in publishing new blog posts to their Fan Pages.

There are a number of applications, both free and paid, that can help you do this, but Facebook has a built in tool that I think is the best option.

One of the native Facebook apps is something called Notes. Notes has a number of interesting uses, but if you dig just a bit you’ll discover that you can add an RSS feed as a note. When you add the Notes application to your FanPage and add your blog’s RSS feed as a new note, Facebook adds a tab that is the name of your blog and automatically updates your wall stream with the latest blog posts.

I like this approach because it’s easy and because Notes is not a 3rd party application – meaning when Facebook makes a change it will still work. I also like that it automatically updates your newsfeed when your RSS feed updates.

Here’s how to get it work for you

  1. Open your fan page (this assumes you have one)
  2. Click on the + to add the Notes Tab if you don’t have it added already
  3. Click on Notes Tab and hit Add New Note
  4. You will get a form for adding notes, but instead click on the Notes Icon above the form (See Image #1 below)
  5. From this screen you will see that you can import a blog. Add the URL to your RSS feed and hit Start Importing.(See Image #2 below)
  6. The Notes app will populate this page with your last few blog posts. Not e that a number will jump to your wall page with this first import, but from then on when you publish a new post it will show up in the stream. (See image #3 below)


Click to enlarge #1


Click to enlarge #2


Click to enlarge #3

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