This past year brands large and small rushed head on into social media marketing. They had to learn about all things Twitter, hire social media consultants and create special social media metrics and budgets. Now that hype surrounding the next ...

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The first truth I need to reveal is that the idea for this post is a bit of a response to a post by Sonia Simone of copyblogger titled – The 7 Harsh Realities of Social Media Marketing. Sonia and ...

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Marketing podcast with Dan McComb (Click to listen, right click and Save As to download – subscribe now via iTunes I’ve been running with a consistent theme of late that the best use of social media platforms comes from blending ...

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Fortunately, it’s starting to feel like the wave of social media hype has crested and small businesses can turn their attention to understanding social media “best practices” rather than obsessing over next week’s new tool. Today’s greatest small business opportunity ...

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