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28 My Road Warrior Toolbox

My friend Guy Kawasaki wrote an article recently about the tools he relies on when he goes on the road. I seem to be doing that quite a bit myself these days so I took stock of the tools that I’ve come to rely on to get work done when I travel and thought I would share them with you – got any you care to share?

Southwest AirlinesSandisk 8GB USB Drive – This is just a great back-up tool, but I also carry portable a version of my Firefox browser that contains all my data such as bookmarks. This is incredibly handy if I even just want to jump on the hotel computer.

Vitorinox Swiss Army Luggage – Pretty much love everything from Swiss Army, but love the quality of the carry on luggage and bags.

Dropbox – This online file storage service works great and is very easy to integrate into my offline storage. This allows me to grab presentation files and view them on my iPad or send them to event organizers.

iPad – This has become my RSS reader and book reader of choice, but I also use it as a lightweight email tool and browsing and bookmarking tool. Of course, it still has coolness factor too.

Persol Sunglasses – Polarized crystal lens and the saleslady said James Bond wears them

Moleskin notebooks – most of my actual work is done digitally these days, but I still think best in analog. I jot pages of notes at 40,000 feet and love filling these little paper notebooks.


Belkin Tune Talk iPod Mic
– I can record in the field interviews on this stereo mic and save the recordings as high quality WAV files on any iPod.

Mophie Juice Pack Air – Doubles the life of the iPhone battery and acts as a case too

Travel Power Strip – Create your own power center with USB chargers for that one outlet in the airport. Good way to make some BFFs for sure.

Read and Review file – This one comes from David Allen’s Getting Things Done system. I chuck paper in this file all week and when I jump on a plane I’ve got contracts and reports and other interesting things I can finally get to.

Copies of Wired, Inc and Fast Company – I subscribe to a handful of print magazines but seem to save them for travel.

9 Casting Sounds Into Content

Hopefully you’ve concluded that today’s marketing requires lots of content, lots of education and lots of trust building via expertise sharing. And you’ve also likely concluded that all of that is a ton of work. It is a ton of work, well worth it in the long-run, but work to build no matter.

The secret to maximizing this content production play is to develop strategies that help you multiply your efforts, that make it naturally easier to produce content, and that employ technology and services that provide huge return on your time invested.

One such strategy that puts all of the above into service utilizes the recorded word as the foundational tactic. For some reason many people find it easier to say what’s on their mind than to write what’s on their mind. Funny thing is for most the spoken story is much more authentic and personal too. When business owners sit down to write a marketing piece, they end up sounding like marketers trying to sell something and make it sound important. When they speak the same marketing piece it comes off much more engaging and real.

Tune Talk micSo, get the Belkin Tune Talk stereo mic attachment for your iPod and start speaking your marketing materials and web pages and then get them transcribed by a service such as Casting Words and then use a service like TaskUs to “punch it up a bit.” This little content creation routine may just be the secret weapon that turns you into the content super-producer.

But, why stop with marketing materials per se? What about white papers, expert interviews and customer success stories. Start recording this type of content via the phone using a service like SkypeIn and Ecamm Call Recorder. Take your interviews back to CastingWords and all of sudden you are creating content and information products on the fly.

Seth GodinI did a live interview with Seth Godin recently and exposed one audience to the live session, thousands more to the audio download and now, thousands more will consume the audio transcript of our session.
Download interview transcript with Seth Godin.

Content creation mirrors the recycling mantra in many ways – reduce (your time to create), reuse (what you create in different formats), and recycle (what you create in different forums and audiences.)