One of the greatest uses of the Internet for small local business is as a tool to enhance their greatest offline strength – the ability to engage in person. Mike_fleming via FlickrWhile the Internet offers the ability to reach globally, ...

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All around us companies are innovating. New web-based applications are cropping up faster than you can count. These applications, when used as a stand alone, can make life much easier. However, the real power of an elegantly thought out application ...

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The first truth I need to reveal is that the idea for this post is a bit of a response to a post by Sonia Simone of copyblogger titled – The 7 Harsh Realities of Social Media Marketing. Sonia and ...

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Lead nurturing is the act of following up with leads in a consistent and, hopefully, logical way moving them gently along the path of becoming a customer. In some high end, long decision process selling environments it’s the only way ...

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