It’s guest post day here at Duct Tape Marketing and today’s guest is from Josh Ludin – Enjoy! A friend of mine, and fellow small business founder, told me a funny story recently. He had a meeting scheduled with a ...

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No matter how enamored you may be with social media, email still outpunches just about every tool out there when it comes to cost effective lead conversion. Now, done correctly, what this really means is effectively using email communication in ...

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This post is part of a creative marketing series sponsored by HP [polldaddy poll=”4379569″] With the advent of social media, email marketing has taken a bit of a back seat in terms of buzz – but not with marketers that ...

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A very effective approach to lead generation and nurturing is something called “drip marketing.” The idea behind the tactic is that you design a series of contacts, via email, postal mail, or phone, that are routinely dripped out to a ...

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Lead nurturing is the act of following up with leads in a consistent and, hopefully, logical way moving them gently along the path of becoming a customer. In some high end, long decision process selling environments it’s the only way ...

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