When most small business owners think collaboration, they generally limit this thinking to the kind of collaboration you might naturally do with a supplier charged with completing some aspect of a larger project or perhaps a strategic partner required to mesh together a complex solution.
I would like to suggest that in today’s social media world the concept of collaboration is expanded to encompass a much more strategic role.
In fact, collaboration might just be the ultimate social play. Collaboration in this expanded view can and should include collaboration with prospects, customers, partners, providers and staff. Technology now enables any business, regardless of size, to orchestrate the marketing and management effectiveness and efficiency that a great collaborative effort can bring.
I believe that this expanded view of collaboration is more than an efficient way to get work done, it’s an entirely new way to think about engaging your markets, building connection and community, and empowering your staff to more effectively deliver your marketing promise.