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3 Talking Referrals with Bob Burg

Bob BurgBob Burg, author of Endless Referrals and The Go-Giver (with John David Mann) stopped by the Duct Tape Marketing podcast to talk about referrals and simple power of giving as a business practice.

Joe, the protagonist of the Go-Giver, learns that changing his focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns.

It’s an important lesson no matter how many times one hears it.

AT&TThis episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

5 Mobility Tools with Tom Wilson

Tom Wilson, Executive Director of AT&T’s Small Business Group, is my guest this week on the Duct Tape Marketing podcast.

I’m a big fan of technology for the small business because I think it’s one of the great ways to level the playing field. In this show we spend time talking about tools the small business owners and sales folks can use to keep working even when they are on the go and out of the office.

The ability to respond to customers and prospects and do it from anywhere is a true competitive advantage. Enabling your staff to work from anywhere is quickly becoming an expectation.

Given my guest for this show the tools we discuss are obviously AT&T centric, but the concepts, important as they are, apply no matter the brand.

The phone or handset or minitop or communication portal, whatever we end up calling it, is certainly moving towards becoming the lifeline for the entrepreneur on the go.

So, what are your favorite tools for staying on the go and getting work done?

5 Are we in a small business recession?

I conducted a pair of “in the field” Duct Tape Marketing podcasts this week with two small business experts digging into the current state of small business.

Rieva Lesonsky is the editor of Entrepreneur magazine and past guest on the show and Jim Blasingame is the small business advocate and creator of the web site AskJim.biz

Some folks have hinted that there is a small business recession in the works. My guests suggest ways to stay ahead of it.

Related Story:
Measuring the Economic Confidence of Small Business Owners The Discover Small Business Watch is a monthly index of the economic confidence of the nation’s 22 million businesses with five or fewer employees.

Key Takeaways from the October Discover Small Business Watch:

Economic confidence among small business owners continued to fall in October as many expressed increased pessimism about both the future of their own businesses and the U.S. economy in general. At 96.8, the Watch dropped more than two points from 99.2 in September and has been on a downward trend since July when it was 107.3.

AT&TThis episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

3 If data is in two places, which one is wrong?

NetBooksRidgley Evers was instrumental in the creation of one of the widely used small business accounting software program, QuickBooks.

After a few tours of Italy, (see Davero.com) among other stops, he is back addressing a familiar problem with a different approach. That new approach is something called NetBooks.

He was a guest on the most recent episode of the Duct Tape Marketing podcast.

NetBooks is an online (SaaS) offering that addresses data for the small business as an integrated set of power tools. Those tools start with CRM, Marketing, Sales, Inventory, Manufacturing, Production, Shipping and, yes, bookkeeping – tied to one data source.

There are others out there promoting this approach, but not for what NetBooks calls the “true small business” – 2-50 employees.

One of the problems NetBooks is attempting to address is the age old small business problem of storing data in multiple databases (scraps of paper) – If data is in two places, one of them is wrong – Ridgely Evers.

AT&TThis episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.