This week’s guest on the Duct Tape Marketing Podcast is Derek Sivers, founder of CDBaby and author of Anything You Want 40 Lessons (When you buy any version of the book you can grab 200 musical downloads as a gift from Derek too!)
Anything You Want is another The Domino Project publication and a fitting one I think. Godin and Amazon are attempting to change the way books are published much like CDBaby changed the way music was published and distributed.
Sivers offers up uncommon, yet inspirational advice in 40 nuggets that will make you smile, squirm and perhaps question why you’re in business in the first place.
During our chat he reveals that his decision to sell CDBaby, something he couldn’t really imagine at one time, came down to some advice from Seth Godin. When asked what to do, Godin told him – “If you care, you’ll sell it.”
I think that’s a feeling many small business owners have – this thing they’ve built is your baby, but if you stop caring about the people you’re serving, it’s time to get out and do something else.
My last question to Sivers was obvious I thought – “So, what should we be listening to?” How he chose to answer that seemingly innocent question is as telling as any moment in the show – “You should pick some kind of music you don’t know anything about, or that you think you might hate, and explore it for a while.”
I thought I would also share one of Derek’s TEDTalks so you could get an even better feel for his way of thinking.
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