I wrote a post earlier this week describing ways to optimize your social media profiles to enhance your ability to draw traffic to your web site pages. The holy grail of a link back to your site from a popular social media site like LinkedIn is one that allows you to add your own anchor text to a link – so instead of the URL that the link points you add keyword rich terms to describe what the link points to. This helps search engines understand what the page is about and is a key in getting ranked for that term.
I had several requests to demonstrate how to add links with anchor text to LinkedIn profiles so I did this quick demo below.
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