If you want to run a business today, you need to be advertising on Facebook and Google. These two tech giants dominate the online advertising market, and their reach is so incredibly broad (both have billions of users each month) ...
When you think of advertising, your first association might be with attracting new customers. Ads are supposed to reach out to audiences unknown, introduce them to your brand, and bring them on board. But in reality, advertising can be used ...
Marketing is a broad term that encompasses a number of channels and approaches. Advertising is just one of them, and in our increasingly digital age, it can sometimes feel like a tactic of the past. However, when advertising is used ...
If you’re a small business out in the world today, it can feel like your competition is everywhere. The ubiquity of the internet means that anyone, anywhere, can turn to any provider to get the goods or services they need. ...
Marketing Podcast with John Jantsch About Facebook Advertising Facebook advertising for small business is a hot topic, and it’s gotten even hotter since Facebook’s been in the news lately talking about limiting people’s organic reach. This is something that’s been ...
Marketing Podcast with John Jantsch About Google AdWords Today I’m going to address Google AdWords for local businesses. This is going to be pretty prescriptive. I’m not going to try to teach you everything there is to know about AdWords today. ...
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