The latest release of ACT! CRM software (2010) includes a feature that I’ve been pushing for and am starting to see as standard fare in CRM – the inclusion of a contact’s social media activity stream. Now, from inside a ...

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Lead nurturing is the act of following up with leads in a consistent and, hopefully, logical way moving them gently along the path of becoming a customer. In some high end, long decision process selling environments it’s the only way ...

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As you may know I have partnered with Palo Alto Software to produce a marketing planning software based on my Duct Tape Marketing System and book. The software is very practical and functions more like an action planning tool than ...

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