If you want to run a business today, you need to be advertising on Facebook and Google. These two tech giants dominate the online advertising market, and their reach is so incredibly broad (both have billions of users each month) ...
Image credit: anitakhart via Flickr People often complain that social media is a giant time drain, but one that they know they must dive into because everyone says they must. Of course this is exactly the kind of thinking that ...
Marketing can, at times, be part art, part science, part intuition. Toss into that the fact that traditional market research produces results that are often misleading and sometimes flat out wrong because people don’t tell the truth in the traditional ...