Marketing Tools

Marketing Materials – The First Rung on the Sales Ladder

There can be a lot of motives when it comes to marketing. Some campaigns are created to increase brand awareness. Some are created to generate leads. And some are created to generate direct sales. Despite the original motive of the ...

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Strategy

Traffic from your competitors; good or bad for business?

Competitor analysis seems to be one of the hot topics at the moment in the world of marketing. People are obsessed with what others are doing; so obsessed at times that they forget to focus on their own actions. Being ...

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