With 2009 just around the corner I thought it would be fun to collect the thoughts of some of the leading marketing folks around the web, but do so in what I am calling snack size fashion – so welcome to Snackfest 2009.
In keeping with the current trend in social media for small bites of info, think twitter sized responses – Plain and simple, I asked some thought leaders this question:
2009 will be the year for small businesses to . . .
Want to play along? Here’s how, post your comment answer to the same question, comment on the snack answer of each expert and tweet your thoughts using #snack09. (Follow the Twitter thread)
Here’s how some thought leaders responded to my question.
Seth Godin, author of Tribes said . . Run/grow/compete like mad because the big bad companies that have been slowing you down are in such disarray.
Seth Godin – Sqidoo page
Aaron Wall, author of SEOBook said. . .buy great domain names, as their perceived value drops due to an ad slowdown and browsers eating type in traffic.
Aaron Wall – Twitter ID
Alan Weiss, author of Million Dollar Consulting said . . . to assertively reinvent their relationships with customers and prospects, because you canâ€™t grow by cutting back, canâ€™t improve if youâ€™re afraid, and canâ€™t lead from the back.
John Battelle, founder of Federated Media said . . . get closer to its best customers, add value to their lives, and build new business from that value. Twitter ID
Andy Beal, author of Radically Transparent said . . . take their head out of the sand and start listening to the social media conversations customers, employees, and other stakeholders are having about their brand. Twitter ID
Tim Ferriss, author of the Four-Hour Workweek said . . . get advertising at 70-90% off. Recessions mean budget cuts for larger corporations, which means advertising cancellations, just as in 2001 and 2002. There will be fire sales on remnant advertising, whether print, TV, radio, or online. – Twitter ID
Dan Pink, author of Whole New Mind said . . . think boldly and push frontiers while the big guys run scared and retreat to safety. Twitter ID
Tim Berry, founder of Palo Alto Software said . . . refocus on fundamentals: core strategy of identity, market, and focus, plus specific metrics and milestones, basic numbers, and planning as management, with review and revisions. Twitter ID
Bob Bly, author of Persuasive Presentations for Business said . . . prove their unique value to their customers and earn rather than expect repeat orders. Twitter ID
David Meerman Scott, author of The New Rules of Marketing and PR said . . . stop spending $$ on marketing. Instead create interesting information people WANT to consume. – Twitter ID
Chris Brogan, publisher of ChrisBrogan.com said . . . demystify the business effects of social tools, and bring real projects to light. – Twitter ID
Bryan Eisenberg, co-author of Waiting for Your Cat to Bark said . . . stop waiting for a magic bullet and realize the magic comes from hard work they do. – Twitter ID
Look for another helping of expert snacks tomorrow – Snackfest – a second helping!